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Marcus Segal, Former COO Casino Division, Zynga - Common Mistakes Made By Tech Start-ups

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Marcus Segal ZYNGA
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Marcus Segal, Former COO Casino Division, Zynga - Common Mistakes Made By Tech Start-ups

  1. 1. Techsylvania!!! Vlad The Impaler Vlad The ???
  2. 2. My Life: The Last 20 years in 2 minutes
  3. 3. Topics  Raising Money  Hiring and Retaining Great People  Creating a Culture of Excellence  The 4 P’s  Random Brain Droppings
  4. 4. Raising Money  Do I have a great idea?  Should I raise money from Friends and Family?  How much should you raise?  What about Angel networks?  Why won’t the VC call me back?
  5. 5. Some Sobering Stats  The average VC firm funds 6 out of every 1,000 business plans received each year  Approximately 60% of funded high-tech start-ups go bankrupt  Approximately 30% get acquired by other companies and/or never “hit it big”  Less than 10% go public or have a big exit
  6. 6. Do you still want to do it?
  7. 7. Back to Raising Money  Do I have a great idea?  Should I raise money from Friends and Family?  How much should you raise?  What about Angel networks?  Why won’t the VC call me back?
  8. 8. VC’s – What You Need to Know  Desperation is an ugly cologne  He or She just “Might not be THAT into you”  VC’s live in the real world, so should you  It’s worth the wait for the right VC
  9. 9. Hiring Great People  Swiss Army Knives and Scalpels  Have senior leaders participate in the interview process  Agree on Job Matrix for technical hires  Avoid Title Inflation  Be Transparent in the interview process  Hire for the future
  10. 10. Frederick Taylor Invented “Motivation Theory” and “Scientific Management”  “Modern Management is the collaboration of people and machines to create value” 1890  “Human beings are inefficient machines”  Fell out of favor with the rise of unions  Key takeaways: SCRUM/Agile
  11. 11. Western Electric Light Experiments: The Hawthorne Effect
  12. 12. Mary Parker Follett made being a manager fun
  13. 13. Retaining Top Talent
  14. 14. Creating a Culture of Excellence  Set clear goals and priorities  Staff to succeed  Accountability  Rewards for those who perform  Celebrate successes, learn from failures  Live in the real world
  15. 15. Resources  Books & Magazines  “Getting to Plan B” by Randy Kommissar  “Do More Faster” by Brad Feld  “Peak” by Chip Conley  “High Tech Start-Up” by Brad Neshiem  “Delivering Happiness” by Tony Hsieh  “The No Asshole Rule” by Robert Sutton
  16. 16. The Camel, The Boy, & The Man

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