Conference session by Sergey Sundukovskiy at LI GeoCloud 2010 (http://www.locationintelligence.net/geocloud.php) on September 22, 2010

1. “ Rackspace: Smart Management
for Cloud-Based Applications
”
Conference session by Sergey Sundukovskiy
Today, many companies explore the wide-ranging possibilities offered by Cloud Compu-
ting. One of the most important decisions to make during the Cloud evaluation process is
the selection of an appropriate Cloud Vendor. The top industry vendors, such as Amazon
EC2, Rackspace, Salesforce.com, Microsoft Azure, GoGrid, and Google Application En-
gine, provide quite different capabilities, product offerings, and maturity. It is not easy to
look beyond their marketing claims to understand what the true value is. This session is
going to discuss how to choose a Cloud Provider, and how to deploy Cloud projects in a
typical Business Environment.
SESSION DESCRIPTION
While attending this session, you will get expert advice on the Cloud Vendor selection pro-
cess. This session will go into the detailed evaluation of Rackspace as the vendor of
choice. The speaker will review the capabilities it offers to various businesses and some
challenges one may face when deploying a Cloud project.
AGENDA
 What is Rackspace Cloud?
The Rackspace Cloud is a Cloud Platform provider that allows for hosting Web appli-
cations and allocating dedicated servers. Rackspace Cloud supports both Windows
and various distributions of Linux (including Arch, CentOS, Debian, Fedora, Gentoo,
Red Hat, and Ubuntu). Support for PHP, Perl, Python, MySQL, .NET, and Microsoft
SQL Server is also included for Cloud Sites. At the beginning of the session, the
speaker will give a brief overview of Rackspace Cloud and review its basic features.
 Why Rackspace Cloud?
The speaker will focus on the advantages this Cloud vendor offers. You will learn how
the storage with Rackspace Cloud Servers is directly attached and persistent. The
session will touch upon Rackspace’s scaling model, explaining how to run additional
resources with one click, just choosing whether to scale up or down. Considering verti-
cal extensibility, attendees will learn how Cloud Servers can be resized to scale up or
down without any reinstallation. The speaker will also cover Rackspace’s offerings for
large deployments, including hybrid solutions and mixing-and-matching VPS instances
with dedicated servers.

2. “ Rackspace: Smart Management
for Cloud-Based Applications
”
Conference session by Sergey Sundukovskiy
The session will describe how each Rackspace Cloud Server comes with the simplicity
of a dedicated and persistent public IP address with a second, private IP address.
Having low latency bandwidth between Cloud Servers and private IP addresses, this
addresses the clustering aspect, since these IPs are the junction points for the cluster
slices. To couple them together and load balance, either the capabilities of a Web
server, a round robin on DNS level, or the clustering capabilities of the management
panel are employed.
Finally, the speaker will demonstrate a set of tools Cloud Servers have to make man-
aging Сloud servers easier, including Web-based console access, bootable rescue
mode, snapshot-based Cloud Server backups (available as an option), and authorita-
tive DNS hosting and management (provided at no cost).
 Rackspace Cloud Recommended Use
In the course of the session, attendees will learn how Rackspace can be of use to
Cloud developers who need affordable storage space and are starving for bandwidth,
while having no time to manage application instances themselves. You will study how
Cloud Sites allow you to have instances managed for you by the Rackspace team; as
well as how you can manage instances yourself—still getting support—with Cloud
Servers. The session will dwell on how Rackspace Cloud Servers can satisfy the
needs of small, growing, and large businesses, depending on a server plan, starting at
256 MB and going up to 16 GB. The speaker will focus on selecting the most appro-
priate combination of a Cloud Vendor coupled with suitable Cloud products for differ-
ent Business and Technology needs.
 Rackspace Cloud Challenges
At the end of the session, the speaker will discuss some of the challenges Rackspace
implementation provides, including working with Django, Ruby on Rails, and SSH.
Since Rackspace Servers for Windows is a beta offering currently and SLA around the
product is still not offered, you will learn about the issues associated with running pro-
duction workloads or applications at this time. The session will touch upon the usage
of SSH for a system administrator, including advanced administration, and the bottle-
necks Rackspace Cloud Sites provide without SSH access support to the prejudice of
accessibility for security reasons.
Finally, you will be able to participate in a question-and-answer session, discussing the
challenges related to your specific Cloud Computing needs.

3. “ Rackspace: Smart Management
for Cloud-Based Applications
”
Conference session by Sergey Sundukovskiy
SPEAKER BIOGRAPHY
Sergey Sundukovskiy has over 15 years of experience serving in capacities ranging from
Senior Architect to CIO, including experience in building IT organizations from the ground
up in both start-ups and Fortune 100 companies. Sergey specializes in intra-company and
offshore system and product development, Cloud Computing, project and resource man-
agement, cross-functional training and strategic planning. Sergey holds a B.A. in Comput-
er Science from the University of California, San Diego, and an M.S. in Information Tech-
nology from the University of Liverpool, as well a Ph.D. in Information Technology Man-
agement from the School of Business and Technology, Capella University.
COMPANY BACKGROUND
Technofella is an Executive-For-Hire consulting company that offers a wide range of tech-
nology and business services. Technofella targets its services to Start-Up and Mid-Market
companies that either cannot afford or do not need a full-time technology or business ex-
ecutive.
Technofella helps Start-Up and Mid-Market companies avoid costly mistakes at the strate-
gy and execution stages of business planning and implementation. We have seen literally
hundreds of cases where companies incur too much “IT or Business Debt” that then hin-
ders their continuous development for years to come. We firmly believe that an ounce of
prevention is worth a pound of cure. We help you find the right balance between tactical
achievement and strategic continuity.