Tamsin is Constant Contact’s educational marketing expert in the UK. Tamsin has more than 10 years experience supporting small business, with a background in small business marketing and development. She is a published author, and also writes for the Constant Contact blog, Women Unlimited, and other national and regional outlets. She sits on the board of the Association of UK Business Mentors, and founded the Entrepreneurs’ Finishing School.

1. Halfmoon YogaHalfmoon Yoga
B•B•Q
Low Risk, High Returns
A marketing framework for startups
© 2014

2. Small Business Evangelist, Constant Contact
2
Tamsin Fox-Davies
ConstantContact.com/TamsinsTips
Facebook.com/SmallBizMarketingMentor
@TamsinFD

3. 3
Grow with Constant Contact
Get results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Offers
& Promotions
Events
& Registrations
Newsletters
& Announcements
Feedback
& Surveys

4. Marketing
You have an advantage
You can be your authentic self

5. 5
marketing
Marketing
At its core, marketing is about
eliciting a physical and measureable
response

6. 6
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep

7. 7
Marketing
Engagement is the new word of mouth

8. 8
Marketing
ENTICE to
stay in touch
ENGAGE
People
Engagement
drives SOCIAL
VISIBILITY
Provide a “Wow!”
EXPERIENCE

9. 9
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions

10. 10
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Mobile
Search & SEO
Social
Listings

11. 11
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Engagement
marketing
List growth &
management
Loyalty
Permission
non-SPAM best
practices
THANK
YOU
Bonus
Of fer!
Mobile
Search & SEO
Social
Listings

12. Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
12
4 Pillars
Newsletters &
Announcements
Feedback &
Surveys
Offers &
Promotions
Events &
Registration
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Mobile
Search & SEO
Social
Listings

13. Results &
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing
Newsletters &
Announcements
Feedback &
Surveys
Offers &
Promotions
Events &
Registration
Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
13
4 Pillars
Getting Found &
Discoverability
Engage &
Nurture
Relationships
Campaigns That
Drive Action
Analytics &
Making
Decisions
?
Mobile
Search & SEO
Social
Listings

14. 14
4 Pillars
Getting Found &
Discoverability
Engage &
Nurture
Relationships
Campaigns That
Drive Action
Analytics &
Making
Decisions
Newsletters &
Announcements
Feedback &
Surveys
Offers &
Promotions
Events &
Registration
Engagement
marketing
List growth &
management
Loyalty
Permission
non-SPAM best
practices
THANK
YOU
Bonus
Of fer!
Results &
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing?
Mobile
Search & SEO
Social
Listings

15. 15
Next steps
Start where you are
And where your customers and
relationships are.
SAVE!

16. Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
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www.ConstantContact.com/TamsinsTips
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© 2014