I uncover the five business reasons for social media and the seven practical applications of social media.

1. Practical Applications of Social Media SocialMediaLeaps.com

2. So what is Social Media?

3. “Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” -AvinashKaushik “Analytics Evangelist” Google

4. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” Wikipedia (www.wikipedia.org)

5. “Social Media is ‘word-of-mouth’ in the web environment.” -Tech Czar, sometime ago over a martini (www.techczar.blog.com)

6. “Over 80% of Americans Use Social Media Monthly.” -Forrester, The Broad Reach of Social Technologies 2009

7. “2/3 of the global internet population visits social networks.” -Nielsen, Global Faces: Networked Places, 2009

8. “Social Media has overtaken adult entertainment and email as the #1 activity on the web.” -socialnomics, Social Media Blog

9. Because Social Media is Changing the Media Landscape “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” -Rupert Murdock, Media Mogul

10. “It’s a people driven economy stupid.” -Eric Qualman, 2009

11. “So…What are the trends?”

12. Years it took a medium to reach 50 million users…

13. 38 Years

14. 13 Years

15. 4 Years

16. 3 Years

17. “100 Million users in less than 9 months.”

18. I-phone Applications hit 1 billion downloads in 9 months

19. Every minute- 13 hours of video is uploaded to YouTube.

20. It would take a person more than 412 years to view every video on YouTube.

21. 1,200,000,000 The number of YouTube videos viewed per day.

22. 13,000,000 The number of articles available on Wikipedia.

23. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.

24. 1382% The monthly growth rate of twitter users from January to February 2009.

25. 27,300,000 The average # of “tweets” per day on Twitter.

26. 5,000,000,000 The number of minutes spent on Facebook each day

27. “If Facebook were a Country, it would be the 4th most populated in the world, ahead of Japan.” -Mark Zuckerberg

28. China’s Q-Zone is Larger! (300 MillionUsers)

29. “Houston…We have a problem.”

30. Case Studies

31. Case Studies

32. Bliss!

33. Case Studies

34. 5

35. #5 Social Media is Traditional and Personal

36. 4

37. #4 Social Media Builds Market Prominence

38. 3

39. #3 Social Media Builds Relationships

40. 2

41. #2 SEO-Integrated Social Media dramatically improves website ranking.

42. 1

43. #1 Social Media is proven effective

44. 7

45. Customer Service

46. 6

47. Thought Leadership

48. 5

49. Networking

50. 4

51. Customer Acquisition

52. 3

53. Collaboration

54. 2

55. Loyalty Building

56. 1

57. Public Relations

58. For More Information Michael C. DeAloia Mdealoia@LNEGroup.com 216.212.4067 SocialMediaLeaps.com