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Social media for associations

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This document discusses using social media for associations. It recommends understanding key concepts like socialnomics and crowdsourcing. Social media allows for direct communication, feedback, and networking among members and leadership. While still emerging, popular platforms include Facebook, Twitter, LinkedIn, and WordPress. To succeed, associations should create a social media presence and plan, continually post quality content like industry news and events, and promote across various channels. Tracking and evaluation are also important. Social media resources exist to help associations implement an effective strategy.

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SOCIAL MEDIA for Associations by To ni Pa rk er CAE, RCE, MCP, GR EEN, eP RO
Handouts Find this slideshow on...
TODAY, we Will... Understand the Buzzwords Learn WHY Associations Learn Where to START, and to EXCEL Resources to get YOU Farther
SOCIAL MEDIA... Mess or Beautiful?
Reason #1 = Socialnomics Social Media IS... the Future of Communications Social Media IS... the Future of Marketing Socialnomics
Reason #2 = Net working Direct, Two-Way COMMUNICATIONS Opportunity for Instant Feedback Reach out to Membership Bond with Leadership Business Happens...But is NOT the Focus
Crowdsourcing Social Media IS Online Collaboration, Real Time CROWDSOURCING
World Wide Web Grows Up Web 1.0, Web 2.0 & Social Media The Ice Cream Explanation
Social Media in it’s Infancy Web 3.0 is Next Social Media is Integrating into Daily Life Smart Phones for All iPads in College Affordable Netbooks Feedback Posts to Facebook We don’t know what will survive, and what will thrive. But there are a few that come to mind...
Big Names in Social Media (or What Stuck)
Facebook... Where to Begin
Twitter... Where to Begin
LinkedIn... Where to Begin
WordPress... Where to Begin
Create Your Presence Make a Plan Create, Publish, Promote Evaluate Chart the Flow Blog, Facebook, Twitter Compile Profile Information Logo Appearance
Raise Your Baby Upkeep & Responsibilities Record, Publish, Promote Evaluate Timetable for... Reliability Tracking Variety of Media
Promote, Promote, Promote! Website Newsletters Stationary Business Cards Posts to Local Blogs Email Signatures Ask for Feedback
Other Tools You Need
The Secrets to Success.... Quality Content, Evaluation Be the Trusted Intermediary! Utilize Existing Content On REALTOR.org or eNews No RPAC Donations Requests RSS Feeds of Popular Blogs Google Alerts Use Existing Measurement Tools Facebook, Twitter Tracking Tools Blog Tracking Tools, Website Visitations
Types of Content Event Announcements and Updates Market Statistics General Association Announcements Discussions & Questions Industry News Technology Tips Sales from the REALTOR Store Thank Your Sponsors, Welcome Affiliates HOW TO POST...Use Multi Media: Videos, Images, Links, Slideshows
REALTOR Social Media Resources
Thank YOU for Attending!

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