This document outlines three campaigns to promote cleanliness in certain areas of Dhaka, Bangladesh. Campaign 1 involves appreciating people for properly disposing of garbage. Students and a celebrity will participate monthly. Campaign 2 provides red t-shirts to shopkeepers to raise awareness. Campaign 3 uses a Facebook page to post photos of litterers and engage celebrities and influencers. The timeline shows the campaigns will run for one year with a budget of 440,000 taka.

3. TARGET AREA :
Nilkhet
New market
Gauchia Market
Dhaka College
Science Lab
TARGET
AUDIENCE :
Outside Shoppers
Vendors
Shopkeepers
Students

4. OUR CAMPAIGN SLOGAN
আমজনতাই গড়বে পরিচ্ছন্ন নগিী
Make Future Dhaka Clean

5. CAMPAIGN NO 1:
ধনযোদ ভাই
Appreciating the Garbage Putter in
Appropriate Place by saying “ধন্যবাদ ভাই”
The Student of Dhaka College and Govt.
Laboratory will be Integrated with this campaign
Celebrity will Come in Every 1 Month to Join this
Campaign and Appreciate the Best Contributors

6. Creating a Culture
of Appreciation
Participation of Youth will
Encourage People from
All Level to Join This
Campaign
Inclusion of Celebrity
will work as an incentive
IMPACT

7. CAMPAIGN NO 2:
1 T-Shirt,1 Goal
Shopkeepers will be encouraged to wear the
shirts on Monday and Friday each week.
1500 shopkeepers will be given the RED T-Shirt
We’ll Provide RED T-Shirts to the Shopkeepers,
Street Vendors.

8. RED T-shirts will
Catch Everyone’s
Attention
The RED T-shirts
Wearer will Become Our
Stakeholder and Become
Aware about Waste
Management and Littering
Frequent Watching of
the T-shirts QUOTE
will create a buzz about
waste management
IMPACT

9. CAMPAIGN NO 3:
Awareness Through
Facebook Page
There’ll be a Facebook page where Supporters of this
Campaign will Post Photo of the CULPRIT Throwing Wastes
Enthusiast and Active Supporters will be Prized by
a ধন্যবাদ ভাই T-Shirt
ARIF R HOSSAIN, MOJA LOSSS? And Bangladeshism will
be engaged and will share this initiative

10. Cleaning Consciousness
will Go Viral
Inconsiderate Folks will
be Aware of the
Facebook Photo Post
Huge Audience of Social
Media can Learn about
Our Campaign and be
Engaged
IMPACT

11. 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th
DHONNOBAD
BHAI
T-SHIRT
GIVING
TIMELINE
MONTH
CAMPAIGN
*FACEBOOK campaign will continue for 2 years

12. BUDGET JUSTIFICATION
SECTORS COST
Campaign 1 Maintenance Cost
(Per Month- 10000)
120000
T-shirt
(1,500 Piece, Per Piece-80 TK)
120000
Facebook Page Sponsoring Cost
(Duration-4 Month, Reach-5,00,000)
144000
Miscellaneous Cost 56000
Total Cost 440000