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SMS abbreviated from Short Message Service is a service that enables short messages of
generally no more than 140-160 characters in length to be sent and transmitted from a mobile or
web. Text messaging enables information to be sent to groups of people quickly and conveniently.
In case of printed media and other types of marketing such as television or radio, the consumers
must for instance, listen to the radio or watch the television for the ad to reach them. Whereas for
bulk SMS advertising the mobile handset are normally always switched on to receive a message.
The users receive their messages as soon as the phone is in the wireless network. There are
three possible ways the mobile communication can happen: mobile to mobile, mobile to web and
web 2 mobile.
Some of the advantages of SMS marketing are:
oThe personal nature of mobile phones makes SMS marketing a very powerful tool.
oMobile users mostly keep mobile on them all the time - meaning they can be effective for time
sensitive messages.
oUsers are inclined to read virtually every SMS they get - unlike email and other means of
advertising.
oBulk SMS marketing is very economical and one can send thousands of text messages to
consumers at wholesale prices.
oBulk SMS also saves time - instead of writing a message and then sending it to each mobile
subscriber, one message is created and then sent to a whole group of subscribers.
oTracking of SMS delivery and responses is very easy.
oDelivery of the text messages is almost instant.
The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure
venues. SMS are even used for the registration, bank transactions, m-commerce or mobile
payment and for customer feedback. As a marketing tool, SMS text messages are used in many
other ways also. Marketer can also build a brand name by sending the SMS to wider audience by
using company name as sender id/name. Also the product keyword as a sender name can be
more effective if your company intends to sell something directly.
Short code SMS service which is usually five digit number can be used to record the customer
response or gauge the popularity of the product. It can also be used as money making service just
like pay per click- PPC in case of internet marketing. Also some SMS marketing website offers
free SMS service in which 80 characters are used by site visitor and 80 characters by the
advertisers. This is useful for both members as site visitors get the SMS for free whereas
advertiser can reach the SMS receiving end effortlessly.
Although SMS services has its own disadvantages like SMS is limited by 160 characters and do

2. not disturb registry under the law, it is undisputedly the most economical and effective media of
marketing and has potential to reach millions in minutes. We will see more and more companies
opting for the SMS marketing in near future. Although SMS marketing it's just a starting, mobiles
will offer lot more in near future.
Dhaval Patel is an entrepreneur from India. He runs online marketing and search engine
optimization etc firm called dasinfomedia. Check out his blog
[http://www.dasinfomedia.com/component/option,com_mojo/Itemid,68/p,24] for more information.
Article Source:
http://EzineArticles.com/?expert=Patel_Dhaval
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SMS MARKETING – Click Below To Get Started!
http://www.txt180.com/?a_aid=sms4u
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