Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Sxsw panel submission_patenttroll
1. THE TOLL
OF
How the broken patent system effects
digital innovation and what we can do
2. WHAT YOU NEED TO KNOW ABOUT
PATENTS.
HOW A BROKEN PATENT SYSTEM
EFFECTS DIGITAL INNOVATION.
HOW SHOULD COMPANIES RESPOND TO
PATENT TROLLS?
WHERE DO WE PUT THE BURDEN OF
PATENT INSURANCE?
HOW CAN COMPANIES UNITE TO
INFLUENCE CHANGE IN PATENT
GUIDELINES AND FIGHT PATENT TROLLS?
Editor's Notes
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Consumers want an experience. Sometimes what people experience is technically an ad, but not always. We focus on the experience first - because a brand is no more than a set of experiences a person has in their mind, creating an image. An opinion. \nIn order to make experiences that matter to people, we approach consumers differently:\n