How to get advertising above the fold on every web-page in your specific local area. This delivery platform allows advertisers to control delivery right to the networks edge

1. The VALUE of HyperLocal
Online Marketing for
Internet Providers
Webinar
© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

2. What is motivating this conversation?
Worth a
Conversation ISP’s and Property owners can now increase ARPU through
MyTurf’s HyperLocal Advertising Platform
 What is Hyper Local Marketing and WHY is it important?
 Challenges
 About MyTurf
 Introducing MyTurf’s Ad-Value solution
 How it Works/Demo
 Pricing, Revenue Share and ROI
 Getting Started
 Questions
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

3. What is
HyperLocal Retargeting advertising to drive
Marketing?
Local and Relevant content,
to a Specific, geographic
location or demographic
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

4. • “Hyper Local Marketing is growing by a CAGR at 14.4%.” –
But Why is BIA/Kesley.
Hyper
Local so • “66% of Americans online purchase a product.” – Pew
Important? Research.
• 70% of purchases are made within 15 minutes of a person ‘s
home or work place.
• Local consumers want to know what the local businesses are
offering.
How can
ISP’s • A typical online subscriber views over 50-100 display ads
capitalize on daily. 95% of these are irrelevant remnant ads.
the ad
revenue
stream? • Local businesses need access to your online community.
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

5. The
Challenge Advertisers
Ad Networks Publishers
Internet Providers
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

6. MyTurf .............”Helping Internet Providers expand their turf.”
About
Us Founded on a few basic ideas;
Internet Providers should be part of the Ad revenue
stream
Advertisers, Publishers and Ad Networks have no way to
get hyper local without being intrusive
 Operating since 2009
 Focused solely on Hyper Local Marketing delivery solutions.
 Has the most advanced ISP based, “best-of-breed” Ad localization solution in
the industry.
 Has successfully implemented at several ISP’s around the country
 HyperLocal advertising content with ZERO risk
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

7. How
There are 4 ways most generally used to deliver ad content via the
HyperLocal internet.
1. Cookies – software code that is implanted on a users
Works browser to track their activities
2. Behavioral Tracking and Analysis – using data from cookies,
Today opt-in media to sell to advertisers.
3. “Find Me” mobile device applications
4. Deep Packet Inspection – toxic
BUT…………. These methods can carry risk
Privacy issues with;
Cookies -” 'Cookies' Cause Bitter Backlash” WSJ
Behavioral tracking
User agreement to be “found”
Selling user data
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

8. Why MyTurf’s AdValue...
MyTurf is  Does not rely on Cookies, Behavioural Statistics, Opt-In, Deep
Packet inspection or other privacy invading technologies to
Different achieve hyperLocal targeting.
 Does not require the subscriber to “opt in”
A new way of thinking about hyper-local marketing.
It’s a holistic way for Internet providers, publishers, advertisers
and ad networks to work together.
Delivers relevant, specific and meaningful ad content to a
precise location or demographic., without risk.
Response rates unheard of in the industry.
Provides a new and incremental revenue by putting Internet
providers directly into the ad revenue food chain.
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

9. Time Out Page
In addition to the authorization and exit pages:
MyTurf targets remnant ad
space throughout the
users session.
Authorization Page
Local Ad
X
Using existing “remnant ad
space” from the Publisher
using “Slide-Outs” or “Pop-Over” that
Local Ad
X
don’t require Publisher signup”
TAD July, 2012 MyTurf Inc. Company Confidential 9

10. How
Does Advertisers
Ad-Value
Work? Publishers
Internet Providers
HyperLocal Ads
Your Network
Local Consumers Local Businesses

11. Myturf’s HyperLocal Ad Exchange
Follow the Local/National Web Publisher
money flow Advertisers Partners
MyTurf
Local Ad
• Publishers $ Bid Price Set $Floor Price
Exchange
set floor
price on
exchange $ Deal Price
• Advertisers
make bids on MyTurf % $Deal Price
locations AdValue
Platform
• ISPs &
Property
owners have % $Deal Price
audience
HyperLocal
Internet Provider Deliver
• Everyone Partners Ads
Internet
makes Subscribers
money!
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

12. Local Ad Marketing Tools
1. Register 2. Upload Ads 3. Create a Campaign
myturfads.com/talisker
4. Purchase an Ad Package
5. Select the campaign and the location

13. Live
Demo

14. ROI will vary depending on a number of factors
Full Typical Examples:
High Value Turf
Local Ads
Number of Subscribers 10,000
Avg. $/subscriber/mo $0.96
ROI Avg. Retail CPM rate $10/1000ads
will always be Total Ad Revenue/mo $9,600
dependent on the
“attractiveness “ of Medium Value Turf
the ISPs turf to
Number of Subscribers 10,000
advertisers
Avg. $/subscriber/mo $0.61
“Attractiveness” Avg. Retail CPM rate $9/1000ads
is dependent on the Total Ad Revenue/mo $5,800
location, size,
concentration and Low Value Turf
demographics of the Number of Subscribers 10,000
ISP subscriber
Avg. $/subscriber/mo $0.29
Audience
Avg. Retail CPM rate $7/1000ads
Total Ad Revenue/mo $2,500
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

15. MyTurf “AdStreamer” Platform deployment Types
Pick from
three fully Hardware: Software VMs: Hosted Targeting:
customizable Deployed on Property Deployed on ISP Server Deployed in Cloud
solutions for
your network AdEngine Appliances AdStreamer VM AdStreamer In the Cloud
Software
ISP site install ISP NOC install Myturf Cloud Install
ISP/Property Owner Audience Size
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

16. • ISP’s that want to make more revenue share
More can become a Myturf advertiser affiliate
Benefits – MyTurf affiliates sell and manage local
advertisers
– MyTurf pays commissions for ad sales
made by ISPs
• Internet Providers have the ability to
advertise over their own networks
– Up-sells, Information, Public service
announcements
– Use ad profits to buy more advertising for
your own goods and services
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

17. What
our
“We have been using the MyTurf service for 6 months here in
Partners the Texas Hill country and have been very pleased with the
are ease of use and the fantastic support we get from MyTurf. I
would recommend the My Turf product to any ISP as a
Saying great way to generate revenue and to promote new
services!“
“I am really excited to see we are getting as high as 10%
response rates on the advertisers’ campaigns. I
recommend the MyTurf platform to any ISP as a great way
MyTurf can to generate additional revenue and to promote new
help you get started services!”
immediately
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

18. What
Ad-Value
Can Mean
to You?
MyTurf benefits every size and type of network provider
 Provides a consistent a highly valuable incremental
ARPU
 After implementation it just works with little effort
required on your part
 It’s real. It’s proven
 Generates unprecedented response rates of up to 10%
 Delivers high value ad content to within a city block or
building
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

19. Your
Success Network MyTurf
is Provider
Our
Success
Publishers Advertisers
Ad Networks
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary

20. ?
?
?
© 2011 MyTurf, Inc. All Rights Reserved.
Confidential and Proprietary