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©	2017	– Creditas	Soluções	Financeira	Ltda. 1
Crédito Digital:
A revolução dos juros baixos
Sergio Furio, Julho 2017
©	2017	– Creditas	Soluções	Financeira	Ltda. 2
The world YesToday (1960s, 2010s…)
©	2017	– Creditas	Soluções	Financeira	Ltda. 3
September 2008 – The end of Banking as we know it?
©	2017	– Creditas	Soluções	Financeira	Ltda. 4
New world coming:
2 innovations
©	2017	– Creditas	Soluções	Financeira	Ltda. 5
INNOVATION 1. Digital companies reinventing the way money flows
©	2017	– Creditas	Soluções	Financeira	Ltda. 6
INNOVATION 2. Digital driving efficiency
©	2017	– Creditas	Soluções	Financeira	Ltda. 7
RESULT: Providing value to both borrowers and Investors
©	2017	– Creditas	Soluções	Financeira	Ltda. 8
A vez do Brasil…
©	2017	– Creditas	Soluções	Financeira	Ltda. 9
Brazilian	Credit	Market
Singapore
Germany
UK
USA
Australia
Canada
Italy
China
India
Indonesia Russia
South	Africa
Thailand
Argentina
Chile
Colombia
Mexico
Brazil
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
10 100 1,000 10,000
Outstanding	Household	Debt	- 2015	(USD	billion)
Developed	Countries
BRICS	and	the	likes
Latam
Brazil
Source:	The	World	Bank	/	The	Bank	for	International	Settlement	/	International	Monetary	Fund
Bubble	size	represents	total	household	debt	service
Household lending rates	(%	per	annum)
Brazilians are paying the highest interest rate in the world!
©	2017	– Creditas	Soluções	Financeira	Ltda. 10
Mostly because they rely on highly-priced unsecured categories
• R$1.5	tillion market outstanding
household debt priced at 44%
• R$200bn	(~12%)	made up of highly-
priced unsecured categories with 230%	
average APR
• These	products	represent US$450bn	in	
revenue pool for	the industry0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
Outstanding Debt (US$	million)
APR	%
Credit card
Overdraft
Personal Loan
Payroll Loan Auto	Loan
Mortgage Subsidized
Source:	Bance Central	do	Brasil
3	categories
Priced	at	230%
With	R$450bn+
revenue	pool
R$	1.5	Tr0
©	2017	– Creditas	Soluções	Financeira	Ltda. 11
In the meantime, vast amount of borrowers’ properties are free of debt
46	Million
residences debt-free
70%	of all Brazilian residences
Sources:	Instituto	Brasileiro	de	Geografia	e	Estatística	(IBGE)	/	Ministério	das	Cidades,	Departamento	Nacional	de	Trânsito	- DENATRAN,	Sistema	Nacional	de	Registro	de	Veículos/RENAVAM,	
Clear opportunity of using these assets to reduce the high borrowing cost
35	Million
cars debt-free
70%	of all Brazilian vehicles
©	2017	– Creditas	Soluções	Financeira	Ltda. 12
Então, a disruption…
©	2017	– Creditas	Soluções	Financeira	Ltda. 13
Creditas introduced a digital platform for secured
loans in Brazil
Lowest rates in Brazil
From 25% APR for Auto Equity Loans
From 15% APR for Home Equity Loans
Seamless process
Designed for the digital user
No upfront charges
We take the risk of your appraisal!
©	2017	– Creditas	Soluções	Financeira	Ltda. 14
Technology as the ultimate source of competitive advantage
Acquisition
Credit
UnderwritingFunding
Servicing
• UX for Digital + non digital user
• Behavioral models, anti-fraud
• CRM platform
• Affiliates platform
• Automate credit decisions
• Gather external info
• Loan pricing models
• Don’t ask if you can know
• Workflow platform
• Document management
• Validations, attributions
• Integration with cartorios, cetip
• Integrations CIP, Cetip
• Loan portfolio management
• Investment fund management
• Pre-payments, NPL
• Payments systems
• Loan economics
• Debt restructuring
©	2017	– Creditas	Soluções	Financeira	Ltda. 15
Continue building an organization to escale
COO
VP Mkt & Analytics
VP Technology
CEO
VP Risk
VP Product
VP Bus Dev
CFO
CS
Acquisition Processing Credit Closing Funding Servicing
Devs
PM
Mkt, BI
& DS
BDev
Sales
Devs
PM
BI
& DS
Credit
Devs
PM
BI
& DS
Ops
Devs
PM
BI
& DS
Devs
PM
CS
Devs
PM
BI
& DS
Legal Credit
IR
CS
Acquisition Processing Credit Closing Funding Servicing
Devs
PM
Mkt BI
& DS
BDev
Sales
Devs
PM
BI
& DS
Credit
Devs
PM
BI
& DS
Ops
Devs
PM
BI
& DS
Devs
PM
CS
Devs
PM
BI
& DS
Legal Credit
IR
HR
Brand
Finance &
Facilities
Partner Partner
AUTO HOME
©	2017	– Creditas	Soluções	Financeira	Ltda. 16
To organize a 215 troop: talentos@creditas.com.br

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TDC2017 | São Paulo - Trilha Finitech How we figured out we had a SRE team at - Crédito Digital: A Revolução dos juros baixos