The document summarizes the results of an online survey of 4,710 UK students regarding their voting intentions for the 2015 general election. It finds that 37% of respondents would vote for Labour, 24% for the Conservatives, and 26% for the Greens. It also shows differences in party support between gender and age groups. Overall, 37% of students think Britain is going in the wrong direction and 39% are unsure. Likelihood to vote varies significantly based on which party respondents support.

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General Election Poll
UK Students in Higher
Education
1st April 2015 v1.0

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Methodology
 The data used in the following tables was gathered through an
online survey with a convenience sample of 4,710 students.
 All respondents are currently studying full or part-time in
higher education in the UK and are eligible to vote in the 2015
general election.
 The survey was carried out in March 2015. Findings are
presented based on the original raw and un-weighted data.
 Students were asked 3 standard election poll questions:
 The next general election will take place on May 7th 2015. Many people have said
that if there was a new general election they probably wouldn’t vote at all,
while others say they definitely would vote. Please say how likely you would be
to vote in the coming general election? (On a scale from 1-10)
 If there were a general election tomorrow, which party would you vote for?
 Overall, would you say Britain is going in the right direction, or the wrong
direction?
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If there were a general election tomorrow, which party would you vote
for?
Gender – Which of the following describes how you think of
yourself? Age (grouped)
Total Female Male In another way Total 16-20 21-25 26-30 31
Which party would you vote for?
Sample Size 2379 1446 920 13 2379 1762 562 34 21
Conservative
Column % 24% 22% 27% 0% 24% 23% 25% 24% 33%
Labour
Column % 37% 38% 35% 8% 37% 36% 38% 35% 24%
Liberal Democrats
Column % 5% 4% 5% 0% 5% 5% 5% 3% 5%
UKIP
Column % 5% 4% 6% 8% 5% 6% 4% 3% 14%
Green
Column % 26% 28% 23% 85% 26% 27% 24% 26% 14%
Others
Column % 3% 3% 4% 0% 3% 3% 3% 9% 10%
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Party Share – Age and Gender
If there were a general election tomorrow, which party would you vote
for?
Likelihood to vote (grouped)
Total Likely to vote (7-10)
Neither likely nor unlikely to
vote (5-6) Unlikely to vote (1-4) Don't know
Which party would you vote for?
Sample Size 2379 1758 332 213 76
Conservative
Column % 24% 25% 20% 23% 14%
Labour
Column % 37% 37% 40% 32% 39%
Liberal Democrats
Column % 5% 5% 5% 5% 5%
UKIP
Column % 5% 5% 7% 7% 9%
Green
Column % 26% 26% 26% 30% 25%
Others
Column % 3% 3% 2% 3% 7%
Base for all ‘share of vote’ calculations is 2,379 which excludes non-voters, ‘don’t know’ and ‘prefer not to say’.
Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.

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Likelihood to Vote – Age and Gender
The next general election will take place on
May 7th 2015. Many people have said that if
there was a new general election they probably
wouldn’t vote at all, while others say they
definitely would vote. Please say how likely you
would be to vote in the coming general
election?
Gender – Which of the following describes how you think of
yourself? Age (grouped)
Total Female Male In another way Total 16-20 21-25 26-30 31
Likelihood to vote
Sample Size 4710 3057 1631 22 4710 3422 1158 91 39
1 - Definitely would not vote
Column % 8% 7% 9% 0% 8% 7% 8% 8% 13%
2
Column % 2% 2% 3% 5% 2% 2% 3% 0% 0%
3
Column % 4% 4% 4% 0% 4% 4% 4% 3% 0%
4
Column % 4% 4% 4% 5% 4% 4% 4% 1% 0%
5
Column % 10% 11% 9% 9% 10% 11% 10% 5% 5%
6
Column % 6% 6% 7% 0% 6% 6% 6% 9% 0%
7
Column % 9% 9% 9% 9% 9% 9% 9% 9% 0%
8
Column % 9% 9% 9% 9% 9% 10% 8% 5% 10%
9
Column % 6% 6% 6% 9% 6% 6% 5% 10% 8%
10 - Absolutely certain to vote
Column % 31% 30% 33% 50% 31% 31% 31% 32% 51%
Don't know
Column % 10% 11% 7% 5% 10% 9% 12% 18% 13%
Likelihood to vote (grouped)
Sample Size 4710 3057 1631 22 4710 3422 1158 91 39
Likely to vote (7-10)
Column % 55% 55% 57% 77% 55% 56% 53% 56% 69%
Neither likely nor unlikely to vote (5-6)
Column % 17% 17% 16% 9% 17% 17% 17% 14% 5%
Unlikely to vote (1-4)
Column % 18% 17% 20% 9% 18% 18% 18% 12% 13%
Don't know
Column % 10% 11% 7% 5% 10% 9% 12% 18% 13%
Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.

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Election – Age and Gender
If there were a general election tomorrow,
which party would you vote for?
Gender – Which of the following describes how you think of
yourself? Age (grouped)
Total Female Male In another way Total 16-20 21-25 26-30 31
Which party would you vote for?
Sample Size 4710 3057 1631 22 4710 3422 1158 91 39
Conservative
Column % 12% 10% 15% 0% 12% 12% 12% 9% 18%
Labour
Column % 19% 18% 19% 5% 19% 19% 19% 13% 13%
Liberal Democrats
Column % 2% 2% 3% 0% 2% 2% 3% 1% 3%
UKIP
Column % 3% 2% 4% 5% 3% 3% 2% 1% 8%
Green
Column % 13% 13% 13% 50% 13% 14% 12% 10% 8%
Others
Column % 2% 1% 2% 0% 2% 2% 1% 3% 5%
Would not vote
Column % 9% 8% 11% 5% 9% 8% 10% 9% 8%
Don’t know
Column % 27% 31% 18% 23% 27% 28% 23% 27% 21%
Prefer not to say
Column % 14% 14% 15% 14% 14% 12% 18% 26% 18%
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Overall, would you say Britain is going in the
right direction, or the wrong direction?
Gender – Which of the following describes how you think of
yourself? Age (grouped)
Total Female Male In another way Total 16-20 21-25 26-30 31
Britain's direction
Sample Size 4710 3057 1631 22 4710 3422 1158 91 39
Right direction
Column % 24% 21% 31% 5% 24% 24% 26% 16% 28%
Wrong direction
Column % 37% 36% 39% 64% 37% 37% 37% 46% 38%
Don't know
Column % 39% 43% 30% 32% 39% 39% 37% 37% 33%
Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.

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Election – Likelihood to vote
If there were a general election tomorrow,
which party would you vote for?
Likelihood to vote (grouped)
Total Likely to vote (7-10)
Neither likely nor unlikely to
vote (5-6) Unlikely to vote (1-4) Don't know
Which party would you vote for?
Sample Size 4710 2613 785 856 456
Conservative
Column % 12% 17% 9% 6% 2%
Labour
Column % 19% 25% 17% 8% 7%
Liberal Democrats
Column % 2% 3% 2% 1% 1%
UKIP
Column % 3% 3% 3% 2% 2%
Green
Column % 13% 17% 11% 7% 4%
Others
Column % 2% 2% 1% 1% 1%
Would not vote
Column % 9% 1% 4% 37% 9%
Don’t know
Column % 27% 15% 40% 32% 58%
Prefer not to say
Column % 14% 17% 14% 5% 16%
Overall, would you say Britain is going in
the right direction, or the wrong
direction?
Likelihood to vote (grouped)
Total Likely to vote (7-10)
Neither likely nor unlikely to
vote (5-6) Unlikely to vote (1-4) Don't know
Britain's direction
Sample Size 4710 2613 785 856 456
Right direction
Column % 24% 31% 21% 13% 12%
Wrong direction
Column % 37% 41% 33% 37% 22%
Don't know
Column % 39% 28% 47% 49% 66%
6Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.

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Likelihood to vote (grouped) The next general election will take place on May 7th 2015. Many people have said that if there
was a new general election they probably wouldn’t vote at all, while others say they definitely would vote. Please say how likely you
would be to vote in the coming general election?
Total Likely to vote (7-10)
Neither likely nor unlikely to
vote (5-6) Unlikely to vote (1-4) Don't know
Age (grouped)
Sample Size 4710 2613 785 856 456
16-20
Column % 73% 73% 74% 73% 65%
21-25
Column % 25% 24% 24% 25% 30%
26-30
Column % 2% 2% 2% 1% 4%
31+
Column % 1% 1% 0% 1% 1%
Gender
Sample Size 4710 2613 785 856 456
Female
Column % 65% 64% 67% 62% 73%
Male
Column % 35% 36% 33% 38% 26%
In another way
Column % 0% 1% 0% 0% 0%
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Age and Gender – Likelihood to vote
Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.

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The next general election will take place
on May 7th 2015. Many people have said
that if there was a new general election
they probably wouldn’t vote at all, while
others say they definitely would vote.
Please say how likely you would be to vote
in the coming general election?
If there were a general election tomorrow, which party would you vote for?
Total Conservative Labour Liberal Democrats UKIP Green Others Would not vote Don’t know Prefer not to say
Likelihood to vote
Sample Size 4710 566 874 115 125 620 79 408 1254 669
1 - Definitely would not vote
Column % 8% 2% 1% 3% 6% 3% 3% 54% 5% 3%
2
Column % 2% 1% 1% 2% 2% 1% 0% 10% 3% 1%
3
Column % 4% 2% 3% 0% 1% 3% 3% 10% 7% 2%
4
Column % 4% 3% 3% 5% 3% 3% 3% 4% 7% 1%
5
Column % 10% 7% 7% 8% 10% 7% 8% 5% 18% 10%
6
Column % 6% 5% 8% 6% 7% 7% 1% 2% 7% 6%
7
Column % 9% 10% 10% 9% 14% 11% 1% 1% 8% 10%
8
Column % 9% 9% 12% 15% 11% 12% 11% 1% 8% 10%
9
Column % 6% 5% 9% 8% 7% 7% 6% 0% 4% 8%
10 - Absolutely certain to vote
Column % 31% 52% 42% 42% 32% 43% 58% 1% 11% 39%
Don't know
Column % 10% 2% 3% 3% 6% 3% 6% 11% 21% 11%
Likelihood to vote (grouped)
Sample Size 4710 566 874 115 125 620 79 408 1254 669
Likely to vote (7-10)
Column % 55% 77% 74% 73% 65% 73% 77% 3% 32% 66%
Neither likely nor unlikely to vote (5-6)
Column % 17% 12% 15% 14% 18% 14% 9% 8% 25% 16%
Unlikely to vote (1-4)
Column % 18% 9% 8% 10% 12% 10% 8% 78% 22% 7%
Don't know
Column % 10% 2% 3% 3% 6% 3% 6% 11% 21% 11%
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Likelihood to Vote – Election Polls
Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.

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Overall, would you say Britain is going in
the right direction, or the wrong direction?
If there were a general election tomorrow, which party would you vote for?
Total Conservative Labour Liberal Democrats UKIP Green Others Would not vote Don’t know Prefer not to say
Britain's direction
Sample Size 4710 566 874 115 125 620 79 408 1254 669
Right direction
Column % 24% 66% 23% 33% 14% 14% 11% 11% 17% 24%
Wrong direction
Column % 37% 18% 50% 40% 67% 55% 66% 38% 25% 32%
Don't know
Column % 39% 16% 27% 27% 18% 31% 23% 51% 58% 44%
If there were a general election tomorrow, which party would you vote for?
Total Conservative Labour Liberal Democrats UKIP Green Others Would not vote Don’t know Prefer not to say
Age (grouped)
Sample Size 4710 566 874 115 125 620 79 408 1254 669
16-20
Column % 73% 72% 73% 72% 78% 76% 75% 69% 76% 64%
21-25
Column % 25% 25% 25% 26% 18% 22% 19% 28% 22% 32%
26-30
Column % 2% 1% 1% 1% 1% 1% 4% 2% 2% 4%
31+
Column % 1% 1% 1% 1% 2% 0% 3% 1% 1% 1%
Gender
Sample Size 4710 566 874 115 125 620 79 408 1254 669
Female
Column % 65% 56% 64% 57% 52% 64% 57% 58% 76% 64%
Male
Column % 35% 44% 36% 43% 47% 34% 43% 42% 24% 36%
In another way
Column % 0% 0% 0% 0% 1% 2% 0% 0% 0% 0%
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Key Metrics - Election Polls
Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.

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