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HSMAI 2013 Mobile and Social Marketing Presentation

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Tim Peter
Tim Peter
BusinessTechnology
1 of 23
Where u @? Digital Marketing and Distribution 2013 09.12.12
Mobile is a lifestyle, not a device ™
953 Million 6.1 Billion Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
Leisure Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
Business Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
Overall Mobile Use Source: eMarketer Digital Travel Outlook – June 2012
Top Mobile Sites •Facebook •Google •YouTube
800 million+ users
2.7 billion “Likes” every day
300 million photos every day
$$$?
“App” propriately mobile •Responsive website design + mobile–aware booking •Consumer–focused content •Social integration + “Likable,” sharable imagery
Responsive web design
Social integration
“Likeable” and sharable
Thank You Appnostic.com info@appnostic.com 866–279–8257

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HSMAI 2013 Mobile and Social Marketing Presentation

Editor's Notes

  1. Showed this slide to my daughter. She said, “I recognize that sound. I’ve seen old movies.”
  2. Instagram experience