Every author dreams of having their books reviewed in top newspapers and magazines. Achieving this dream starts with writing a killer press release. If those benefits weren’t enough to get you interested in writing a press release, do you realize Google posts links to press releases in search results? In fact, many of my clients have found their press releases on the first page of Google when they searched for their keywords!

1. Write a
Press Release that
GETSATTENTION
Reporters
fromDownload!
FREE
writing
tools!

2. A press release can
open doors to the media.
Do you realize Google posts links
to press releases in search results?
A well-written press release can grab
a reporter’s attention and get them
to feature you and your book in an
important piece or story.

3. How to write and format
a press release like a pro?
What information must you put
into a press release in order to get
maximum exposure and results?
Read on
to LEARN MORE! >>>

4. Press Release Pictures
Your press release should show
your book cover and your portrait.
The pictures should be
high resolution and in color.

5. Write a Strong Headline
A strong headline for your
press release is important for
two reasons:
• It grabs the reporter’s attention
• It grabs Google’s attention
So, how do you write a good headline?

6. Be Interesting
Use startling facts and figures.
→
Be Funny
Puns and jokes could be
an effective headline if you do it right.
→
Be Helpful
Promise readers you will offer
useful tips and ideas.
→

7. Don’t use the kind of
clickbait headlines
you see on the internet!
You won’t believe what this star
from the 70’s looks like now!X
Girl walks down street…
What happens next will SHOCK you!X

8. Get this FREE
Headline Generator Tool!
Find the perfect headline
for your project a little bit faster.
Use it to help you come up with
great headlines for press releases,
blog posts, articles, and more!

9. New KEYWORD book by KEYWORD
Expert AUTHOR NAME helps
Target Audience Achieve BENEFIT
A nearly foolproof way to write an effective headline
to help Google place your press release on page 1!
Note the . Follow this model:5 Key Points
Example:
New COMMUNICATIONS book by MARKETING
Expert MARY DOE helps Accountants GET
MORE CLIENTS
Use Effective Keywords

10. Keyword phrase. When someone
is looking for new book on your topic,
there’s a good chance they will see
your press release.
New by MARKETINGCOMMUNICATIONS BOOK
EXPERT MARY DOE helps ACCOUNTANTS GET
MORE CLIENTS
1 |
5 Key Points

11. Keyword phrase that people would search
to find someone like you. You might find
your next client has found you by accident
when they searched Google for this term.
New COMMUNICATIONS BOOK by MARKETING
EXPERT MARY DOE helps ACCOUNTANTS GET
MORE CLIENTS
2 |
5 Key Points

12. That’s your name. It will help you
when people are Googling YOU
to find out if they should hire you.
3 |
New COMMUNICATIONS BOOK by MARKETING
EXPERT helps ACCOUNTANTS GETMARY DOE
MORE CLIENTS
5 Key Points

13. This positions your key audience.
They search for books that help them.
Use their key term and you can create
a connection.
4 |
New COMMUNICATIONS BOOK by MARKETING
EXPERT MARY DOE helps GETACCOUNTANTS
MORE CLIENTS
5 Key Points

14. This is the benefit.
People are motivated to read more
if they see that there’s a benefit
for them.
5 Key Points
5 |
New COMMUNICATIONS BOOK by MARKETING
EXPERT MARY DOE helps ACCOUNTANTS GET
MORE CLIENTS

15. Write the Opening
Paragraph
Write an opening paragraph
that is fact based and promotes
the author and the book while giving
a benefit to the reader. They could
also include links to the book’s
Amazon page and to your website.

16. Write the Content
What is the book about?
Who is the book for?
This will help reporters determine if the book
fits their audience’s needs.
Next, show how the book will help them.
Put these benefits in the form of a question.
That’s because people search Google with questions.

17. Write Your Bio
The reporter wants to know who you are
and what makes you credible.
Be sure to include your credentials that will
show the reporter you are someone
who is to be trusted. Reporters need to know
that your book is written by someone
who has the experience and expertise
to write a book that their audience
should know about.

18. Call to Action
Yes, you can make an offer in a press release.
You can write messages that help
the reporter and the reader.
For example:
To receive an editorial review copy,
reporters can email me@mycompany.com
(Notice the wording here. It does not mean that average
readers can get a free copy. It’s for reporters.)

19. Testimonials
Why not have an outside authority
back you up?
Testimonials give more credibility
to the book.

20. Include Publishing Data
This information contains the essential
publishing information about your book.
Book title
ISBN
Publication date
Author
Publisher
Price
Number of pages
Format: print, ebook, audio book
Where can the book be
purchased?
Contact person’s name, email
and phone number
Website for book

21. Press Release Format
Outline
A press release has a distinct look and feel.
If your press release doesn’t look like a press release,
the reporter will think you are an amateur
and will throw it away.

22. Press Release Format
Outline
Book cover and author portrait
Contact information
Headline
Dateline and first paragraph
Book Content
About the Author
Call to Action
Testimonials
Book Publishing Details
CLICK HERE
FOR FULL
PR SAMPLES!

23. Now that you know the fundamentals,
here are more helpful points to remember:
Ÿ Offer them tips from the book.
Ÿ Be cautious about the use of sports jargon such as ballpark
figures, dropped the ball, or covering all the bases.
Ÿ Avoid jokes, sarcasm, slang, and confusing negative questions
such as “So, you’re not going to do that, are you?”
Ÿ For better intercultural communication, a final word of caution:
“Do not judge someone’s intelligence by his or her
lack of fluency in English.”

24. If you follow these tips on writing
your press release, you’ll have a good chance
to capture the attention of reporters
and readers alike.
Good luck!
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