This slidedeck presents a step by step guide for using Facebook as a means to grow your business. We explain how to reach customers, connect and interact with them. The hack has been used successful for Yesplan, a versatile planning system for efficient event planning. Could be applied to other B2B products operating in niche markets.

1. IOIOI
“A social media
growth hack with Facebook”
Monica Thomas Cleenewerck Van Huylenbroeck

2. “Niche markets”
(we know our buyers but how do we reach them?)

3. Challenge
“How to get more views/likes/shares
on your social media platform?”
Growth Hack
“A Facebook hack that fits into our
content marketing strategy ”

4. Setup
“to page or to profile”
Tradeoff
pages
+
-
-
+
profile
-
+
+
-
!
intended use
invitations
interactions
analytics
(private messages)
(personal)
(friends of admins)
(not available)

5. Setup
“to page or to profile”
5 steps
1. create page
2. create profile *
(limited to 5K)
3. invite freely people on your page
4. post on page
5. post on profile to keep track of analytics (keep it synced)

6. Our first experience
“Who are our followers?”
An analysis
“promoted links are insufficiently scoped”
“friends family and fools”

7. Grow
“not all view/like/share/ are similar
some are more important than others”
4 steps
1. send email to prospects
2. select those that clicked
3. import in facebook
4. send personal invitation
(scope)
(select)
(enter privacy)
(respect privacy)
(batches)

8. Import in facebook
“It’s there for those who seek”
(no special format, any csv will do)

9. Numbers 2733
email campaign
100%
915 email reads
128 clicks
64 invites (first batch)
25 friends (after 2h)
33%
14%
39%

10. Numbers 2733
email campaign
100%
915 email reads
128 clicks
64 invites (first batch)
25 friends (after 2h)
33%
14%
39%
“do not
bother
people”
“do not
alert
Facebook”

11. How many (business) friends do we have
1,8%
friends
1 friend out of 55 people

12. Long term benefits
“Fits into the sales cycle”
5 steps
1. cluster friends of same organisation
2. feed them into sales pipeline into your CRM
3. use email integration like rapportive
4. establish feedback loop when sales makes new
friends

13. Fun, Professional, Mix
“Simplicity rules and do not be afraid
to recycle”
7 platforms
1. Fun rules on Facebook
2. Professional content works best on LinkedIn
3. Mix on twitter
4. Nothing yet on Google Plus (sorry google guys)
5. Instagram ?
6. Foresquare ?
7. Pinterest ?

14. Where is Murphy
“Challenges to overcome”
3 open questions
1. sometimes it works, sometime it doesn’t
2. conversions are few
3. multiple languages

15. Monica Thomas Cleenewerck Van Huylenbroeck
Founder & Engineer @ Yesplan Marketing Coordinator @ Yesplan
Co-founder of SaaS companies Yesplan (2Rivers)
and Orderflow (Inceptive). Developer. SaaS software
expert. Lean-startup practitioner and advisor.
Marketing Coordinator @ Yesplan. Linguist. Writer
for Yesblog, indiestyle.be, Tempus Magazine.
www.yesplan.be!
Yesplan is versatile software for efficient event planning