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Power point for writing about coursework year 10
1. Writing about your music video l.O – To understand how to critically write about your music video for coursework.
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3. Analyse how a music video appeals to its target audience Key areas Must show awareness of: Media language (how does the video speak to the audience: camera angles/editing/ mise en scene) Forms and conventions (of music videos) Audience (who is the target audience) The responses to media texts, including explanation, should total approximately 500 words. You will need to analyse how the video is reaching its target audience and how it is appealing to them. You will need to have a clear idea of who you think the target audience is. You will need to think about how it is doing that.
4. What should I discuss? Target audience - Age, gender, profession – Who might be the secondary audience been? The unintended audience. USP - What is the unique selling point? Celebrities? Interesting video? Sexualisation? Media language - This is the visual language that creates meaning. Think about connotations of symbols, colour, camera position, mode of address of the star
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6. Uses and gratifications theory Consider what the uses and gratifications for the video would be: Entertainment- the text provides pleasure for the audience, this is often characterised as being 'escapist'. social interaction: films, the news or last night's television programmes are common topics of discussion; we use the media to feed this social interaction. personal identity: we can get a sense of ourselves and our peer group from films. We may identify with particular film stars, who we may even use as role models. information: the media are full of information which we are at liberty to use. Relation to lyrics Illustrative Amplifying Contradictory
7. Mode of address How is the artist interacting with the audience? Direct mode of address- singing/looking at them Indirect mode of address- Not showing awareness of the audience What is the impact of this?
8. How to write about it. You only have 500 words! No room for anything that is not relevant Bullet points Screen grabs to support what you are saying Arrows next to it to point out Talk about the key areas
9. Performance video Aimed at 16-35 year olds Setting used to...... Close up camera angles used to.... Creates the male gaze theory..... Typical conventions of this genre.....
10. How to write about it. Within the music video the camera crops the performers body ............
