1. Ideology To understand what ideologies are within media products

2. Ideology & Messages These are the message that the media producers are trying to put across. Audiences can also interpret these messages differently, even though there may be an intended message for the audience Ideology is ideas, values and beliefs in a society. These are often taken for granted and seen as ‘commonsense’.

3. Ideologies are ideas that are normal, commonsense and just the way things are. However, ideas, values and beliefs are not static; they evolve and develop over time. For example ideologies of women has changed as women have become more equal

4. Dominant ideologies Family values- family units and marriage is ideal sex outside marriage is bad

5. Work ethic Hard work is not just a way of becoming successful but is a good thing in itself Work shy layabouts are looked down on

6. Materialism/ consumerism Buying things and having lots of money are ways to achieve happiness

7. Everything has a message to give The ideologies about society are that it is falling apart Asylum seekers are ruining our society Teachers are useless Youth are violent and disrespectful

8. Sleeping beauty http://www.youtube.com/watch?v=C-6fYCMqSN4 Watch the clip from sleeping beauty and consider the messages within the clip

9. This clip suggests: Women as daydreamers Thinking about love all the time Waiting for a prince to rescue them Shy A man will make them happy

10. http://www.tubechop.com/watch/96518 http://www.tubechop.com/watch/96519 Consider the ideas and messages (ideologies) that these two clips portray about males and females

11. The dominant ideologies during the period that these films were made, where what we may now consider stereotypes of women. women stayed at home and relied on a man to rescue them. Cinderella will only be happy through marriage

12. Sex and the city shows how ideologies can change over time, here women are seen as successful and independent Friendships are very important

13. However …. They do still reinforce the dominant ideology of marriage

14. Happy feet In Happy feet humans are destroying the world and the elders stand for old fashioned ideas The ideologies link into the idea that humans must understand the animal world and not do anything to destroy it The message is that we need to take care of animals It also makes us consider animals in captivity

15. http://www.youtube.com/watch?v=jC-pTgb_srk What is the significance of Darth Vader's death. What are the ideologies raised through this?

16. Good is…..well good Good wins out over evil The ideology is that being evil does not pay Being good is rewarded

17. Ideologies about love

18. Love conquers all

19. Consider the ideologies reinforced by these types of shows Talent leads to wealth and celebrity status Talent= success and attractiveness

20. Do people believe these ideologies? http://www.dailymail.co.uk/tvshowbiz/article-1318412/X-Factor-2010-Wannabes-Cher-Lloyd-Storm-Lee-settle-newfound-fame.html

21. Wealth and materialism

22. Body image

23. For your homework find at least three media to analyse for ideologies These could be films, newspapers, magazines Explain the media and discuss the ideology (the messages they are trying to reinforce) Add this as a post to your blog.