Zynga buzzient case_study

•

1 like•532 views

TBJ Investments, LLC

Case
Study:
Entertainment
Applica.ons

Customer
Support;
Social
CRM
with
Standalone
Buzzient

The
Company

•  Entertainment

applica-ons
developer

•  Millions
of
players

•  15+
applica-ons

•  >$1B
Revenue
in
2011

The
Challenges

•  Users
were
puAng

comments
in
nega-ve

reviews

•  Lower
review
scores

were
directly
eﬀec-ng

downloads
and
usage

•  In-‐app
purchases

decreased

The
Buzzient
Solu5on

•  Provided
a
way
to
monitor

reviews
in
real
-me

•  Buzzient
Sen-ment
Index

provides
applica-on

managers
yards-ck
for

tracking
new
feature

introduc-ons

•  Can
respond
directly
to

problem
posts
in
seconds

The
Results

• Staﬃng
costs

reduced
75%
while

4X
increase
in

social
media

analyzed

• Average
monthly

billings/user
up

80%
in
2011

• Revenue
growth
of

300%

Property
of
Buzzient,
Inc.

30

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Zynga buzzient case_study

1. Case Study: Entertainment Applica.ons Customer Support; Social CRM with Standalone Buzzient The Company •  Entertainment applica-ons developer •  Millions of players •  15+ applica-ons •  >$1B Revenue in 2011 The Challenges •  Users were puAng comments in nega-ve reviews •  Lower review scores were directly eﬀec-ng downloads and usage •  In-‐app purchases decreased The Buzzient Solu5on •  Provided a way to monitor reviews in real -me •  Buzzient Sen-ment Index provides applica-on managers yards-ck for tracking new feature introduc-ons •  Can respond directly to problem posts in seconds The Results • Staﬃng costs reduced 75% while 4X increase in social media analyzed • Average monthly billings/user up 80% in 2011 • Revenue growth of 300% Property of Buzzient, Inc. 30

Zynga buzzient case_study

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