Tbex 2013 Toronto You're Hired! How to Find and Hire Virtual Assistants, featuring Chris Ducker and Beth Whitman

1. You’re Hired! How to Find
and Hire Virtual Assistants
Chris Ducker and Beth Whitman

4. TWO TYPES OF OUTSOURCING
Designing and Developing a Website
Project / Task Related
Re-Branding of Online Graphics
Transcription of Podcasts for an Info-Product
One-Time Tasks

5. TWO TYPES OF OUTSOURCING
Blog Maintenance & Promotion
Team Building Related
Daily Social Media Management
Monthly SEO Audits & Marketing
Revolving Tasks

6. ROME WASN’T BUILT IN A DAY

7. Or, by just…
ROME WASN’T BUILT IN A DAY
one person!

10. HIRE FOR THE
ROLE

11. HIRE FOR THE
ROLE
NOT FOR THE
TASK

12. BUILDING YOUR VIRTUAL TEAM

13. GENERAL VA (GVA)
Online Research & File Uploading
Every Entrepreneur’s Best Friend!
Calendar & Travel Management
Social Media Creation & Promotion
Email Management & Blog Maintenance

14. WEB DEVELOPER
Wordpress Customization
The Headache Solver!
Membership Site Build-Out
Landing Page Creation
‘Light’ Graphic Design

15. SEO / WEB MARKETER
On-Site & Off-Site Optimization
The ‘New Business’ Bloodhound!
Keyword Research & Link Building
PR & Social Bookmarking
Reputation Management

16. CONTENT WRITER
Keyword & Topic Research
The ‘You’ Multiplier!
Competitive Content Strategy
Content Spinning & Submission
Social Media & Blog Commenting

17. Mobile App
Developer
Audio / Video
Editors

18. 3 LISTS TO FREEDOM

19. Things You Don’t Like
3 LISTS TO FREEDOM

20. Things You Don’t Like
3 LISTS TO FREEDOM
Things You Can’t Do

21. Things You Don’t Like
3 LISTS TO FREEDOM
Things You Can’t Do
Things You Shouldn’t BE Doing!

23. SAVING THE DAY,
Originally Published in 2010
THE VIRTUAL WAY!
10,000+ Downloads in 2-Years
Updated in May 2012 (+24 pages)
Appx. 300+ Downloads a Month

24. SOCIAL MEDIA
Twitter
Facebook
Google+
LinkedIn, etc.
SEO, ETC.
On-Site
Off-Site
Link Building
Bookmarking
THE LAUNCH
Pre-Launch Offer
Real-Time Marketing
Launch Post
Real-Time Marketing
EBOOK
Create Content
Design & Layout
Cover Design
3D Cover Image
VIDEO
Shoot Video
Edit Video
Upload & Optimize
Promote
MINI SITE
Domain Registration
Theme Customization
Graphic Design
Create Sales Copy
SALES
Shopping Cart
Paypal / Processor
Affiliate Program
Customer Service
MARKETING
Blog Posts
Article / PR Marketing
Opt-In List Email
Press Release

25. SOCIAL MEDIA
SEO, ETC.
THE LAUNCH
Launch Post
EBOOK
Create Content
VIDEO
Shoot Video
MINI SITE
Create Sales Copy
SALES
MARKETING
Blog Posts
Press Release

26. Contractor for Hire or Entrepreneur?

27. Contractor for Hire
• Works on a per project basis

28. Contractor for Hire
• Works on a per project basis
• Is responsible for doing her/his own work

29. Entrepreneur
• Hires out work for less than they are
getting paid for doing it themselves or…

30. Entrepreneur
• Hires out work for less than they are
getting paid for doing it themselves or…
• For less than the cost of other income
producing work

31. When to Hire – Telltale Signs

32. When to Hire – Telltale Signs
• You’re losing money/opportunities

33. When to Hire – Telltale Signs
• You’re losing money/opportunities
• Other people can do job X better than you
can

34. Hiring Abroad or Domestic

35. Is Hiring Abroad Ethical?

36. Is Hiring Abroad Ethical?

37. Is Hiring Abroad Ethical?

38. When to Hire Domestically

39. When to Hire Domestically
• You need to have regular face-to-face
meetings or training

40. When to Hire Domestically
• You need to have regular face-to-face
meetings or training
• You need someone who speaks your
native language

41. When to Hire Domestically
• You need to have regular face-to-face
meetings or training
• You need someone who speaks your
native language
• The employee has a skill set you can’t find
abroad

42. Examples of VA Tasks - Domestic

43. Examples of VA Tasks - Domestic
• Blogger management

44. Examples of VA Tasks - Domestic
• Blogger management
• Client Liaison

45. Examples of VA Tasks - Domestic
• Blogger management
• Client Liaison
• Newsletter writing

46. Examples of VA Tasks - Domestic
• Blogger management
• Client Liaison
• Newsletter writing
• Website oversight

47. Examples of VA Tasks - Domestic
• Blogger management
• Client Liaison
• Newsletter writing
• Website oversight
• Social networking/marketing

48. Examples of VA Tasks - Abroad

49. Examples of VA Tasks - Abroad
• Uploading posts/articles

50. Examples of VA Tasks - Abroad
• Uploading posts/articles
• Some writing (with oversight)

51. Examples of VA Tasks - Abroad
• Uploading posts/articles
• Some writing (with oversight)
• Newsletter items

52. Examples of VA Tasks - Abroad
• Uploading posts/articles
• Some writing (with oversight)
• Newsletter items
• Research

53. Examples of VA Tasks - Abroad
• Uploading posts/articles
• Some writing (with oversight)
• Newsletter items
• Research
• Image resizing/copyrighting

54. What to Pay Your VA

55. What to Pay Your VA
• Determine what you can afford

56. What to Pay Your VA
• Determine what you can afford
• Pay a fair price for the work

57. Where to Find Your VA

58. Where to Find Your VA
• Reach out to friends/colleagues for
referrals

59. Where to Find Your VA
• Reach out to friends/colleagues for
referrals
• Post on your own site/newsletter

60. Where to Find Your VA
• Reach out to friends/colleagues for
referrals
• Post on your own site/newsletter
• Craigslist

61. Where to Find Your VA
• Trade websites and journals

62. Where to Find Your VA
• Trade websites and journals
• Startuply

63. Where to Find Your VA
• Trade websites and journals
• Startuply
• Chris’ list 

64. THANK YOU GIFTS!
chrisducker.com/tbex
@chriscducker