2. Kyle
Five Take Aways
• Breakdown of Users
• Basics of a YouTube Account
• YouTube Insight
• Adwords Feature
• Leveraging Your Business Through YouTube
-Case Study
3. Kyle
YouTube Beginnings
• Created in 2005 by Chad Hurley, Steve
Chen, and Jawed Karim
• Purchased by Google in 2006
• Localized in 25 countries and 43 languages
• 3rd most visited website behind Google and
Facebook
• 2nd most popular search engine behind
Google
4. Kyle
Why Advertise on YouTube
• 500 Million unique users worldwide each month
• 3 Billion videos watched every day
• Over 300,000 years of viewing every month
• Around 400 Tweets a minute contain a YouTube link
• Close to 17 million people have connected their
YouTube account to a different social media site
5. Kyle
Breakdown Of Users
• Adult Males, aged 18-54:
– 27.9 million male users
– Interested in sports, cars, and stand up comedy
• Adult Females, aged 18-54:
– 34.7 million female users; reaches 20 million 35-54
year olds, which is more than Oprah’s website
– Interested in fashion and “mommy” advice, among
others
• Teens, aged 13-17:
– 21.6 million teen users
– Interested in Selena Gomez and Justin Bieber
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10. Taylor
Benefits of A YouTube Account
• Upload their own videos
• Comment on others' videos
• Rate videos
• Designate videos as favorites
• Create a brand channel
• Subscribe to other members' videos
• Share videos
• Befriend other YouTube users
11.
12. Taylor
The Power of Share
• Link Video
• Email Video
• Embed
• Social Networks
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14. Taylor
Subscribing
• Account Updates
• Email Updates
15. Taylor
Brand Channel
• Easiest way to engage with brand
• Customize to incorporate brand
• Moderate user’s comments
• Limit accessibility to specific demographics
17. Taylor
Creating a Video with Value
• Entertaining video:
-People love to laugh.
• Informative video:
-People like to get the latest news.
• Educational video:
-People need to learn how to do certain things.
18. Taylor
YouTube Insight
• View detailed statistics about each video
-Views and Popularity
-Discovery
-Demographics
-Audience Attention
-Community Engagement
19. Brandon
Adwords
• Customize Channels
• Advertise in areas that are hard to reach
• Lets consumers interact with ads
• Pin-points demographics easier
• Case study
– Marines
• 133 million people in 24 hours
• More than the Super Bowl
• More than Roots
