Chandler Oklahoma Chamber - Social Media Marketing
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Taylor Doran, PR and SEO Specialist at SJC Marketing, presented this presentation to the members of the Chandler Oklahoma Chamber on November 18, 2015. She covered the benefits of social media, which platforms certain businesses and organizations should be spending the most time on and best practices for each social media platform.
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Chandler Oklahoma Chamber - Social Media Marketing
- 2. we write. you shine. About Me: Taylor Doran @watchmetaytay Find me on LinkedIn SJC Marketing • SEO & PR Specialist • Work closely with the social media team • Keep up with digital marketing trends Who We Are SJC is a full-service marketing, communication and content creation company headquartered in St. Joseph, Missouri, offering professional communication solutions for small businesses and non-profits. With our team of writers, marketing professionals and social media experts, we offer targeted and highly-focused content and marketing plans.
- 3. we write. you shine. What is the purpose of social media? @watchmetaytay Find me on LinkedIn Driving traffic to your website • Amplifying your content marketing efforts Enhancing your brand • Joining in the conversation your target audience is already having about you Meeting customer expectations • Your customers expect you to have a social presence
- 4. we write. you shine. Social Media Benefits @watchmetaytay Find me on LinkedIn Why social media is important to all businesses • Learn about your audience • Receive instant feedback • Understand your competitor • Help search engine optimization • Share content faster, easier and for free • Create relationships and conversations
- 5. we write. you shine. What social media platforms are you currently on? @watchmetaytay Find me on LinkedIn B2B companies • LinkedIn • Twitter • Facebook isn’t necessarily your focus B2C companies • Facebook • Twitter • Instagram • Pinterest
- 6. we write. you shine. Facebook @watchmetaytay Find me on LinkedIn Best Practices • Share images • Behind the scenes of your business • Link to your content or other content your audience might enjoy • Interact with other businesses and organizations by following and sharing their content • Respond quickly when customers comment • Utilize event feature
- 7. we write. you shine. Pinterest @watchmetaytay Find me on LinkedIn Best Practices • Organize and share images and content related to your industry • Share photos of your products • Interact with other businesses and organizations by following and sharing their content • Make sure your boards are organized and your links aren’t broken
- 8. we write. you shine. Twitter @watchmetaytay Find me on LinkedIn Best Practices • Share visuals • Use hashtags • Interact with other businesses and organizations by following and sharing their content • Real-time platform, so check on it often • Don’t link Twitter to your Facebook • Find out what is trending
- 9. we write. you shine. LinkedIn @watchmetaytay Find me on LinkedIn Best Practices • Most complicated platform • Create a business page • Share updates and posts about your industry to create thought leadership • Don’t talk about personal or controversial topics on this platform, even from your personal account • Interact with people more than businesses • Participate in groups and Slideshare
- 10. we write. you shine. Instagram @watchmetaytay Find me on LinkedIn Best Practices • Visually appealing industries • Bands and celebrities • Use hashtags • Favorite platform of teens • Linking with other platforms
- 11. we write. you shine. YouTube @watchmetaytay Find me on LinkedIn Best practices • Use keywords – YouTube is the second most used search engine after Google • “How To” videos often end up on the first page of Google’s results page • Bring value to the customer/viewer • Answer the FAQ from your current customers • Use the analytics feature to find more data about your videos and viewers • Keep videos short
- 12. we write. you shine. Other Platforms @watchmetaytay Find me on LinkedIn There are hundreds of social media sites • Google+ • Snapchat • Blogging • Vine Industry-specific social sites • Houzz: home builders • Doximity: doctors • Connected Living: assisted living institutions • LawLink: legal industries
- 13. we write. you shine. Other Social Media Tips @watchmetaytay Find me on LinkedIn Connect it with the rest of your marketing strategy • Social should not stand alone • Did you get an article in the newspaper? Share it. • Are you going to a conference in your industry? Engage on Twitter. • Do you have clients or customers? Give them a shout out. Make a plan • Create a calendar • Write posts ahead of time • Consider a scheduling platform • Be consistent
- 14. we write. you shine. Hashtags: When and Why @watchmetaytay Find me on LinkedIn Why use hashtags? • Participate in the conversation • Get more followers • Talk about trends in your industry When do I use hashtags? • Twitter • Facebook • Instagram • Pinterest • YouTube • Never use hashtags on LinkedIn
Hinweis der Redaktion
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.
- Success Stories Empire CAT Construction - posted YouTube video for ALS ice bucket challenge (over 40,000 views) and large Instagram following by posting nostalgic and vivid imagery of construction machinery. Martell Home Builders used social to create a direct-to-consumer model so they were no longer reliant on a middle man. They did this largely through content creation and a blogging strategy. Today, 86 percent of their leads come directly from consumers. They also use photo galleries on their website and social media extensively so that their customers can see the progress of their projects.