1. Concert Poster Analysis:
I have looked at a variety of different concert posters from various genres, this is because I
wanted to see the difference between these genres and how they are represented to the
audience. I also looked at two Jason Mraz’s concert posters because he is our chosen
musician, therefore we want to follow similar codes and conventions of his posters to
target the correct audience.
By Tayla Powell

2. SOUL/POP: I LOVE this tour poster mainly because of the eccentric colour
scheme, based on a beach theme and the way in which it has been
illustrated, rather then following the typical conventions of a music
poster. The most predominate colour is orange and yellow which
symbolises an energetic, yet happy personality. This instantly
indicates a soul artist due to the bright colour scheme. His name is
placed in the right hand corner of the composition and makes up the
sun, with birds (doves) flying around it. I admire the use of doves in
the poster because it represents peace and tranquillity, and
juxtaposes against the energetic background, which is effective. In
addition, the photo of Jason Mraz is the main focal point of the
composition and is half reality and half animated which I absolutely
love! This is mainly because it symbolises not only power but also
innocence. This makes Jason Mraz’s concert poster stand out from
other similar artists such as The Script and James Morrison, which I
like because the dramatic use of colours and beach theme brings out
his fun, happy-go-lucky and down to earth personality. Furthermore,
in the bottom right hand corner of the frame is an advertisements of
Jason’s album, the white album cover catches the eye against the
bright colours. The use of colours and animation, sketch like photo is
something I would like to incorporate into my concert poster because
I can see the ‘summer’ themed link between my plans for my music
video and this. I love how it is different from the other posters I am
going to look at. I have access to Illustrator is I did want to re-create
a poster similar which I may have to experiment with.

3. This is Jason Mraz’s most recent tour poster. This poster is based on a strict
SOUL/POP: colour scheme of red, white and grey. The colour red against the white
and grey is very powerful creating a strong brand image, which he was not
previously representing in the prior tour poster. Even though this poster is
quite simple and plan, I think it is effective because it is part of the reason
why it is eye-catching, plus it is purposely made to look old fashioned and
the overall photo looks scratched and worn. We can see the huge
difference from the former poster and this one, due to the link between
his music. His previous music was chirpy and joyful, however in the
modern day his songs have became more meaningful and slow, therefore
we an see the connection in the posters which is something I need to take
on board when making my poster. I LOVE that Jason is holding an acoustic
guitar, this fits in with his genre really well, plus it gives him a down to
earth appeal. The pose Jason is pulling is quite natural as if he is on stage
performing live, this pose is much similar to The Script’s tour poster as
they are holding the same pose and have noticed a predominate trend in
natural poses on stage for this genre. Even though I want my character to
be different, this fits correctly into the genre, I will take this on board.
Additionally, his poster does not contain important information of the
concert, only the name. I don’t like this because it doesn’t make it very
evident to the audience on prices, dates, times and so on. Therefore I
believe this is a huge disadvantage to this poster, plus the use of a black
and white image done make Jason stand out like his previous poster.
Although, I feel that the various size and colours of the information above
is important, for example the artists name is the largest, and underlined,
catching the readers eye and making them aware of who the poster is
advertising.

4. ALTERNATIVE ROCK:
This tour poster follows more usual conventions of a concert
poster. The Script concert poster looks very sophisticated, classy
and professional due to the colour scheme of blacks, whites and
gold, which gives the band a higher-class image, therefore is an
indication of an alternative rock band. In this concert photo, the
name of the band is most predominating with lights in the
background, brightening up the photo overall, this looks like the
image was taken at a live performance. I love how the main band
member, Danny O’donnohuge is posed which looks natural. I like
the way in which the band seem relaxed, rather then posing for
the camera. I love the whole composition of this poster because
it’s unique and engaging. This poster has a lot more information
based on the concert rather than Jason Mraz’s poster, which is
quite minimal. The information takes up half of the
compositional frame and gives the audience information on
dates, times, ticket prices, ticket websites etc. Although the
details of the tour are small and at the bottom of the poster, they
are still clearly visible due to the contrast of the white writing on
the black box. The white writing against the black background
works well together. In addition the album is placed in the centre
left hand side of the composition, which makes it much easier to
see than Jason Mraz’s album.

5. Taylor Swift concert photo sums up her character, basically
COUNTRY: because the photo taken is very natural and we can obviously see
that see is live on stage. In addition, Taylor is creating a heart
with her hands; this represents Taylor as a loving, friendly and
down to earth woman, which I love. Even though her image is
represented as a young joyful girl, there is a slight representation
of sophistication and class from her glittery silver dress. I
absolutely LOVE this because it shows two sides to her music.
The colour scheme is clearly purple although the splash of gold
stands out against the background and is the main focal point of
this image. The mixture of classy colours gives it an indication of
pop/country music; this is because the colour isn’t as bright to
appeal to all pop audiences. The gold instantly gives a powerful
and strong appeal. The variation of colour keeps the information
looking interesting. In addition, I admire how the writing in the
centre of the page looks as if its hand written, looking as if she
has written it herself. Furthermore, similar to the other posters
I have looked at; we can evidently see important information
around the edges of the poster. In my opinion, I actually prefer if
all the important information about the tour at the bottom of the
compositional frame so it is all placed together, rather than
having it all separated, like Taylor Swifts poster, although it does
make it distinct which I like. I like the fact that the album cover is
shown at the bottom of the frame, promoting the album as well
as the tour dates, these details are put across to the audience
effectively. This is something that will need to be done when I am
creating my music poster.

6. POP: I like this poster mainly because of the way in which it has
been illustrated, rather then following the typical
conventions of a music poster. I like this because it allows
plenty of blank space throughout the poster, for
information and details that audiences want. This poster
follows a strict colour scheme of only white, black, pink
and blue, which gives her a girly image, therefore gives us
an indication of a pop genre. This is effective because only
the main sections are shaded in these colours, therefore
makes it eye-catching. I feel that the size of the artists
name is effective because it is the largest text and bold,
making them aware of whom the poster is advertising and
promoting. There is a vast amount of blank space,
although I like this because I feel it is one of the reasons
why it is so eye catching. The information below is easy to
read on top of a white background, especially the black
writing as it is most evident and simply puts across the
details to the audience effectively. I would love to re-
create a poster like this, mainly because it does not follow
typical conventions of a music poster, therefore making
my character unique.

7. ROCK: This Coldplay poster is very simple and follows typical
conventions of a music poster. Although, as Coldplay are such
a well known band, I like how they don’t have to use a photo
of themselves. In addition, this poster, like many of the
others I have looked at follows a strict colour scheme of
blacks and yellow/gold; this gives Coldplay a classy yet
powerful image. I like how large and bold the title is, this
works really well because the white writing juxtaposes
against the black background. This is the main focal point of
the poster and allows the audiences to know who the poster
is promoting. Similar to the previous poster, there is a vast
amount of blank space, although I like this because I feel it is
one of the reasons why it is so eye catching. I LOVE how they
have had their main photo of a light bulb instead of a picture
of the band members, it is in relation to their most famous
song which is quite mysterious, plus it is against black
background which gives an indication of a rock genre. In
addition, I like how the sub title ‘lights will guide you home’
is written in a unique way so it looks like lights. I admire this
because it is not following typical conventions of a music
poster. At the bottom of the page is information of the tour, I
like how the writing is gold instead of white because if it was
white it would take away the attention from the title.
Unconventionally, they are not advertising their album,
instead advertising their official page.

8. This Rhianna concert poster is very simple, although it follows
R&B: typical conventions of an R’n’B music poster, due to the
element of sophistication through the use of a strict colour
scheme of red, white and black which creates a classy image.
The use of red is only used as her hair colour; this is striking,
eye catching and is the main focal point I look at when I see
this poster. This is what draws my attention to the poster and
gives Rhianna her own identity and image because her
appearance is so unique. To me, this poster is very plain in
comparison to prior concert posters I have looked at, although
I LOVE how a picture of the artist takes up the majority of the
page and underneath the image is her name in the largest and
boldest writing, the white writing on the black box is really
effective. However, there is not much blank space throughout
the poster as information about the concert has fulfilled this
which I admire. The information below is easy to read on top
of a black background, especially the white writing as it is
most evident and simply puts across the details to the
audience effectively. I feel it would be fairly easy to re-create a
poster like this, simply because the conventions of a typical
tour poster are used throughout this, therefore would be easy
to re-create. Although due to following traditional concert
posters I would not like to re0create this mainly because I
would like a unique and diverse poster which I feel this is not
presenting. In addition, considering it is an R ‘n’ B artist I feel it
would not suit the audience I am hoping to target (soul/pop
audiences).

9. DANCE/ELECTRO: This is Basshunters concert poster, this is typical for
dance/electro music and this poster follows typical
conventions of this genre music poster. The use of
bright, eccentric colour scheme and strobe lighting is
typical to see when at one of his concerts because his
music is very ‘club-land’ and Ibiza style. The strobe
lights all disappear into the background behind
Basshunter drawing your eye through the image and
onto him and also fitting with the dance genre.
Although, I am not a huge fan of this poster because
the details on this poster is very busy and takes away
my attention from the name of the artists. His body
language suggests he is very confident and portrays a
sexual persona, suggesting he is a ‘ladies man’. If I saw
this advert it would definitely attract my attention
because of the bright lights and colours that have been
used, although it would not be appropriate to advertise
my genre because it would be targeting the completely
wrong audience. In addition to this, it isn’t one of my
favourite music posters, mainly because the colour
scheme is quite dark which gives the whole perception
of Basshunter a mysterious and unwelcoming vibe
which is something I do not want to advertise my
musician as.

10. HIP-HOP/RAP: This hip-hop/rap concert poster of SnoopDogg
represents a typical hip-hop poster due to the fierce
colour scheme of only yellow, black and white. I don’t
really like this ad; I believe it suits the hip hop/rap
representation well although it wouldn’t be appropriate
for my soul/pop genre. Although, I feel that the size of
the artists name is effective because it is the largest text
and bold, however the yellow name title at the top of
the page isn’t very eye-catching and striking as the other
posters I have looked at, this is because the yellow
writing blends in with the yellow hue and saturation of
the image, therefore took me sometime to figure out
who this poster was advertising. Nevertheless, this isn’t
a busy composition which I admire as it allows the
audience to focus on the image and who it is promoting.
His body language is brought across as confident, yet
slightly cocky with a bad boy attitude. I don’t like how he
is represented in a dominating and intimidating way, I
aim to represent my artists as relaxed in a cool and calm
atmosphere. Similar to my analysis of Rhianna’s concert
poster, it would be easy to re-create due to following
stereotypical conventions, although I think this poster is
quite boring and will not suit my genre and character I
am hoping to create.

11. CONCLUSION:
In conclusion, taking into account that these are different genres and represented to various audiences,
I admire the use of bright and eccentric colour scheme Jason Mraz’s poster includes. In addition to
this, I love how both Jason Mraz’s and Katy Perry’s have been illustrated, rather then following the
typical conventions of a music poster. This is diverse and unique, therefore is something I am
definitely going to experiment with. I like this because it allows plenty of blank space throughout
the poster, for information and details that audiences want. Consequently, I felt that Snoopdogg
and Basshunters posters were too dark and dismal for the genre I am going with, this represents
more frantic and violent themed songs, rather than the cool and calm atmosphere I am hoping to
create. The Script poster is some of the favourites because of the way the artists is naturally posed
rather than other posters like Rhianna which is posed. In addition, I love the strict colour scheme of
The Script poster because it makes their band image look classy yet down to earth. Although, I feel
the energetic colour similar to Jason Mraz’s first poster would be more appropriate to my chosen
genre.