2012 Language Technology Innovate iEnterprise Brussels

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Presentation of some problems related to language in the Intelligent Enterprise, and how to overcome them thanks to the use of technology. In particular, we will present some problems related to translation and the quality differentiation that is needed to address the market needs.

Technology Business

Brussels, Belgium ©2012 tauyou <language technoloy> #1
tauyou <language technology>
the intelligent Enterprise
Diego Bartolomé, CEO

Brussels, Belgium ©2012 tauyou <language technoloy> #2
some pains
selling in your own market is not enough
people want to buy in their own language
In fact, they always prefer it!
customers comment in their own language
...
companies shall respond and adapt to it

Brussels, Belgium ©2012 tauyou <language technoloy> #3
a sample of innovations in this area
simplified writing to reduce translation costs
quality differentiation depending on content
raw machine translation
machine translation + post-editing
crowdsourcing
human translation
real-time multidirectional translation
online multilingual monitoring

Brussels, Belgium ©2012 tauyou <language technoloy> #4
some barriers
do-nothing stratgy is alive
if we have been selling this way since ...
internal discussions
language strategy vs. business strategy
coherence
focus – time, money and effort
customer reluctance
e.g. no machine translation

Brussels, Belgium ©2012 tauyou <language technoloy> #5
Thanks!
// Diego Bartolomé, PhD
<address> C/ Les Planes 39 – 08201 Sabadell – Spain
<phone> +34 93 711 29 96
<cell> +34 670 331 225
<email> dbc@tauyou.com
<www> tauyou.com

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2012 Language Technology Innovate iEnterprise Brussels

2. Brussels, Belgium ©2012 tauyou <language technoloy> #2 some pains selling in your own market is not enough people want to buy in their own language In fact, they always prefer it! customers comment in their own language ... companies shall respond and adapt to it

3. Brussels, Belgium ©2012 tauyou <language technoloy> #3 a sample of innovations in this area simplified writing to reduce translation costs quality differentiation depending on content raw machine translation machine translation + post-editing crowdsourcing human translation real-time multidirectional translation online multilingual monitoring

4. Brussels, Belgium ©2012 tauyou <language technoloy> #4 some barriers do-nothing stratgy is alive if we have been selling this way since ... internal discussions language strategy vs. business strategy coherence focus – time, money and effort customer reluctance e.g. no machine translation

5. Brussels, Belgium ©2012 tauyou <language technoloy> #5 Thanks! // Diego Bartolomé, PhD <address> C/ Les Planes 39 – 08201 Sabadell – Spain <phone> +34 93 711 29 96 <cell> +34 670 331 225 <email> dbc@tauyou.com <www> tauyou.com

2012 Language Technology Innovate iEnterprise Brussels

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