2. Introduction
Owing its humble beginning in 2005 as a small BTL
(Below-the-Line) advertising division of Image
Graphic Solutions (Pvt.) Ltd., EMPACT! grew into
one of the largest activation agencies in Pakistan
and is the fastest growing one.
With offices in all three metros of Pakistan, a branch
in Hyderabad, and planned branches in strata 2
cities in the near future, our workforce comprises of
the best in the industry. From strategic planning and
creative idea generation to production and on-
ground execution our team of dedicated
professionals are amongst the best in the world!
With the ATL clutter increasing day by day, BTL
solutions are fast becoming the most effective,
interactive and result yielding choice for brands.
EMPACT! solutions can help your Brand create
impressions that last!
3. What we do…
• PROMOTIONS &
ACTIVATIONS
– Float Production and
Execution
– Direct Marketing
– Product Sampling
– Product Selling
– Kiosk Production and
Execution
– Display Stalls at Exhibitions
– Citywide or Nationwide
Poster/Banner Placement
– Lucky Draws Schemes
– Mobile Games and
Festivals
– POS and POP placement
Campaigns
– Merchandizing
• EVENT
MANAGEMENT
– Concerts
– Product Launches
– Conferences /
Seminars
– Exhibitions
– Corporate Functions
– Festivals
5. Rural Activations - Major
• Gold Flake Mela – 30 mela in 2 years
• Gold Flake Jeet Ka Sitara – 35 floats in 52 towns
• Motorola Shaam-e-Qalander – 3 day Sufi Concert at Sehwan 2006
• MotoFone Roadshows – Musical Road shows in15 towns
• Motobus – A 1 year project covering 143 towns
• Pearl Dust Milian Party – started in Q4 2007 – still operational
• Pearl Dust Autak – a consumer contact of 50,000
• Energile Floats – Activity in Sind & Baluchistan
• Castrol Clinic & Movie Trailer – A 2 year CSR project
• Castrol Branded Zones – Inflatable Product Replicas &
Billboards on Highways
6. Activation: Gold Flake Melas
• Scope: Rural Sindh & Punjab
• Duration: 2 Years – 2006/2007
• Number of Mela: 30
• Activation Type:
– Redemption Stall with Lucky Draws
– Conversions
– Banners
– Wall Painting
– Shop Sun Shades
14. Activation: Pearl Dust Millan Party
• Scope: Interior Sindh
• Duration: 9 months – 2007/2008
• Activation Type:
– Tea Party at a selected house with invites to
neighboring females.
– Personal Contact with consumers and
discussion on family life while having tea.
• Result:
– Increased retention of the brand.
16. Activation: Castrol Mobile Clinic
• Scope: Nationwide – Truck addas
• Duration: 2 year ongoing – 2008
• Activation Type:
– CSR Campaign – Mobile Clinic with free checkup
during the day & Cinema at night
• Result:
– Service being highly appreciated by truckers. Makes
them feel that Castrol cares.
28. Activation: Sony Ericsson Picture Gallery
• Scope: Metros
• Duration: Four (3 day) events –
2008
• Activation Type:
– Picture Gallery with experiential areas of all
models & souvenirs.
• Result:
– Effective Brand Awareness & Experience for
Consumers.
30. Activation: Surf Excel JAWS
• Scope: Metros
• Duration: 49 days – 2007
• Activation Type:
– Washing Demo Floats & Stalls at GT Clusters
and Residential areas
• Result:
– Reinforcement of 10/10 stain removal promise
via a physical demo and gaining their trust.
34. Activation: Knorr Mascots
• Scope: Metros
• Duration: 2 months – 2008
• Activation Type:
– Intercepts by Mascots at MT & Malls. Gifts and
Souvenirs on purchase.
• Result:
– Achievement of more than 26,000 contacts
(kids)
38. Marlboro Riders
• A DCC activity for 2 months in the metro cities of
the country
• Over 90,000 contacts achieved
– Taste Trials
– Data Collection
– Promotional Pack selling
• Very high profile BAs selected, who drove around
in Chevy Colorado’s, intercepting members of the
TG throughout the city
39.
40. Activation: Lipton on Wheels
• Scope: Khi, Lhr, Isb, Mux & Fsd
• Duration: 1 month – 2009
• Activation Type:
– To create a hype about the current campaign
message “Clear your Mind”
– A convoy of 8 bikes & a Vitz going around town,
intercepting TG & briefing them about the brand
42. Nokia Press Conferences
• Scope: Khi
• Activation Type:
– High profile events held at Marriot & Sheraton
Karachi to launch Nokia phones in Pakistan
– Rural theme for Nokia 1200 series (low-cost
phones)
– Music theme, with a catwalk for the Express
Music 5800
45. School Activities & Us
• Over the past year Empact! has successfully
helped many brands in meeting their objectives
by tapping into the once not so explored channel,
Schools
• Now after conducting many activities in various
schools, Empact! has established cordial
relationships with many well known school
networks and thus offers its client this advantage,
so that they are able to reach their core TG, at
the institutes of their choice
46. Our Achievements
• Some of our highlighted achievements with the
brands that have owned the schools as a
channel are as follows,
• Blueband
• Knorr Noodles
• Lifebuoy Handwash
• Paddlepop
• Minute Maid Pulpy Orange (Coca Cola Co.)
• English Biscuits Manufacturers
47. • Scope :
Schools (Class A) in Karachi, Lahore and Islamabad
• Total Schools:
– 465
• Activity Overview:
• BBM provided the kids and their parents a free service
by measuring the heights & weights of the children at
schools and sending them home with the
measurement certificates. The kids also availed a
chance to win gifts courtesy BBM on wrapper
redemption.
• Total Contacts : 133,200+ achieved
48. The height & weight
measurement
A 7’ high covered area,
12’ x 12’ space
49.
50. Knorr Noodles
• Scope: Karachi
• Total Schools: 80 Schools (A & B) (Grade 1-6)
• Activity Overview:
• Knorr Noodles, with the help of Rafi Peer and Empact!
entertained the kids at the schools with an enjoyable
puppet show, after which the kids were given free
samples of the product. Wrapper redemption was also
conducted to which a great response was received
• Total Contacts: 23,000+ kids entertained
53. Global Handwashing Day ‘08
• Scope:
Karachi
Islamabad
Lahore
Muzafargarh
Rahim Yar Khan
Kasur
• Total Schools: 6 Schools (TCF Schools)
• Activity Overview:
LB visited schools to teach kids about germs and how to
protect themselves from germs. BA’s helped the kids observe
the germs in the germ buster kits, before and after they
washed their hands using LB soap.
Certificates for participation were distributed to all.
All the events were carried out simultaneously and covered
by the press.
• Total Contacts: 1200 kids washed their hands with LB
61. EBM (Safe Food Awareness) 2008
• Scope: Khi, lhr & Isb
• Total Schools: 33 Schools (A&B)
• Activity Overview:
EBM visited several schools as part of their CSR
campaign to educate kids about healthy eating habits.
Kids were shown a video regarding healthy eating and
then asked to submit entries (paintings) on what they
learned. Prizes were distributed among the winners
• Total Contacts: 20,000+ kids touched
64. Paddle Pop Pyrata
• Scope: Junior Schools in Lahore
• Total Institutes: 30 schools
• Activity Overview:
– A Pre-Hype announcing the arrival of the Pyrata team.
Kids were told to bring along wrappers of Paddle Pop to
win exciting, thematic prizes on the day of the event.
– At the event, a movie show of the Pyrata animation was
held, in a decorated, thematic setting, featuring replicas
of exciting elements/props from the movie. Sales &
wrapper redemption also a part of the activity.
• Total Contacts:
– 13,540 contacts (from 30 schools)
– Wrapper redemption: 22,837
67. Thank you!
Questions? Contact us:
Ali Shahid, Head of Client Servicing
(alishahid@empact-pk.com, 0301-828-2861)
Sana’a Durrani, Head of Strategy & Planning
(sana@empact-pk.com, 0301-828-7709)
