Android Bazaar and Conference 2014 で発表した「Let's Go Global with your mobile application」的なスライドです。多分これだけ見てもワケ分からないと思います。

1. 1
I went to…

2. 2
↑ Number of Japanese exhibiters!!
Awesome speakers →

3. 3
Then I went to…

4. 4
Where are
Japanese?
Even though Japan is “mobile” country,

5. Ready to Go Global?
Tatsuo Sakamoto

6. 6
What is your
?
• Fairly known developer in Japan?
• Go back to a large company?
• World-wide superstar?

7. 7
“Whenever the answer
has been ‘No’ for too
many days in a row, I
know I need to change
something.” –Steve Jobs

8. 8
Why “global market” looks scary?

9. 9
Lack of information
Lack of experience
It is just

10. 10

11. 11
Share
Try
Learn

12. 12
3 thing to care

13. 13
Creation
Promotion Monetization

14. 14
Creation
ü Simple
§ make everyone understand
§ minimum words
§ no cultural context
ü Emotion
§ curiosity
§ frustration
§ amusement
§ desire

15. 15
Promotion
ü Platform
§ OS / Tablet
ü Language
§ description / icon / image
ü Test
§ Canada, AU, North Europe
§ South East Asia
ü Social
§ SNS
§ video sites

16. 16
Monetization
ü Spend minimum time
ü Understand the users
ü Choose right solution

17. 17
Automate your operation

18. 18
Maximize in-app purchase & ad revenue
with single interstitial ad unit

19. 19
Ad monetization and user analysis
with single SDK and interface

20. 20
Tatsuo Sakamoto
Thank you!