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Figuras Linguagem

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Figuras de linguagem

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Figuras Linguagem

  1. 1. IV. Retórica e Figuras de Linguagem
  2. 2. Sintagma - Paradigma <ul><li>Paradigma: modelo, exemplo, referencia a ser seguida. (por seleção) </li></ul><ul><li>Sintagma: ordem (por combinação) </li></ul><ul><li>Saussure: Paradigma é conjunto de elementos similares que se associam e formam conjuntos, a cadeia destes conjuntos é o sintagma. </li></ul><ul><li>Relações paradigmáticas: relações associativas entre os signos </li></ul><ul><li>Relações sintagmáticas: relações de combinação entre os signos. </li></ul>
  3. 3. Retórica <ul><li>Retórica: arte de convencer, o argumento </li></ul><ul><ul><li>Oratória, arte de falar em público (para a lingüística) – estilo (para as linguagens não verbais) </li></ul></ul><ul><ul><ul><li>Categorias </li></ul></ul></ul><ul><ul><ul><li>Recursos da retórica ou figuras de linguagem que compõem o estilo </li></ul></ul></ul>
  4. 4. Categorias Denotação - Conotação Comunicabilidade Legibilidade Shigeo Fukuda
  5. 5. Atratividade: forma e conteúdo Terry Jones Quantidade de informação Propriedade Fabiana Ferraresi, convite e release Desfile Ronaldo Fraga SPFW
  6. 6. Concisão Ênfase
  7. 7. Atenuação e agravamento Sociabilidade
  8. 8. Sofisma Definição
  9. 9. Discurso formal e informal
  10. 10. Stefan Sagmeister, Lou Reed, Warner Bros, 1996
  11. 11. Recursos ou figuras de linguagem Editoriais De entonação e gesto Segmentação e título
  12. 12. De ordenação Ortográficos Deletar
  13. 13. Repetição “ Come para viver ou vive para comer” Rima Apesar de você Amanhã há de ser outro dia. Ainda pago pra ver O jardim florescer Qual você não queria
  14. 14. Trocadilho ‘ Menos é mais” Metaplasmo Matar cachorro a grito
  15. 15. Elipse Iconia
  16. 16. Metáfora Suburbia, capa de revista, 2000 “ Água mole em pedra dura, tanto bate até que fura” Alegoria “ A chave do problema”’ Jorge Alderete, Santomaradona, 2004, Nike México
  17. 17. Oxímoro Hipérbole Tycoon Graphics, capa Revista BIG, 1998 “ Demorou um século’ “ Tirar água das pedras”
  18. 18. Ironia Scott King, “Como derrubei a Vogue” 2007 Metonímia “ Musa da beleza interior” “ Perder a cabeça” Suburbia, Revista Big
  19. 19. WEBTECA <ul><li>Elementos de Retórica </li></ul><ul><li>Estudos Iconofotológicos, Professor Dr. Antonio Brandão </li></ul><ul><li>Figuras de linguagem </li></ul><ul><li>Figuras de linguagem, slideshare </li></ul>

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