My presentation for #CytaJA. "Welcome to my digital world"

1. WELCOME TO MY
DIGITAL
WORLD
#cytaja2019

2. LET’S GET TO KNOW
EACH OTHER

3. THAT’S ME
TASOS VELIADIS
PARTNER/CHIEF STRATEGIST

4. 2 MORE
ABOUT
OFFLINE
THINGS
ME

5. I LOVE stats!

6. #NO
Obviously I am
JOKING!

7. But I LOVE
stories!

8. HOWEVER GOOD
STORIES REQUIRE
FACTS!

9. WHAT
ABOUT
U ?

10. HOW MANY OF U
VISIT FACEBOOK VIA
MOBILE?
EVERY DAY

11. HOW MANY
SELFIES
DID YOU TAKE?
LAST MONTH

12. HOW MANY STORIES
DID YOU SEE
TODAY?
#cytaja2019

13. WELCOME TO MY
WORLD!

14. #wtf

15. #wtf(WELCOME TO FACTS)
https://www.slideshare.net/karagos

16. On average,
people have 5.54
social media
accounts https://www.brandwatch.com/

17. The average daily
time spent on
social media is 116
minutes a day https://www.brandwatch.com/

18. 78% of people
watch online
videos every
week!
55% watch every day
https://www.brandwatch.com/

19. The top 3 content marketing tactics are
social media content (83%)
blogs (80%)
email newsletters (77%)
https://www.brandwatch.com/

20. 76% of Facebook
users check it
every day
https://www.brandwatch.com/

21. DO YOU HAVE A
DIGITAL STRATEGY?

22. DO YOU HAVE A
DIGITAL STRATEGY?
DO YOU
KNOW
YOUR
AUDIENCE?

23. DO YOU HAVE A
DIGITAL STRATEGY?
DO YOU
MEASURE
THE RIGHT
KPI’s?
DO YOU
KNOW
YOUR
AUDIENCE?

24. No, it’s not Mickey Mouse! It’s digital marketing

25. So what’s so
difficult today?

26. It’s very hard for
people to hear
OUR VOICE

27. The “attention economy” have stopped
growing for a long time. Which means
that we have to grab the wanted
attention, using someone who already
has it.
BRENT LEARY

29. AHHH. OK, SO IT’S
THE PLATFORM’S
PROBLEM…

30. AHHH. OK SO IT’S
THE PLATFORM’S
PROBLEM…#NOOOOO!!!!!

31. IT’S THE WAY WE
TREAT THEM…

32. THE LONG
STORY
SHORT!

33. IN A WORLD FULL OF
VIDEOS

34. IN A WORLD FULL OF
ADS

35. IN A WORLD FULL OF
NOISE

36. EVERYONE WANTS TO
CHANGE THE
GAME!OHH YEAH!!

37. what do you
need to
CREATE?

38. How will u engage
with yourAUDIENCE?

39. WEB IS ALL ABOUT
CONTENT

40. TO CREATE
GREAT CONTENT
WE NEED TO USE
SOME VERY
LOGICAL FACTS

41. TO CREATE
GREAT CONTENT
WE NEED TO USE
SOME VERY
LOGICAL FACTS
disruption

42. Consumer behavior has
changed
FACTS

43. The number of sources used by any
shopper for any average shopping occasion
has almost doubled from 5.2 to 10,3
sources used
Google/Ipsos Connect

45. Zmot is the moment when you grab your
phone or a device and start learning
about a product or service you are
thinking about trying or buying!

46. https://www.youtube.com/watch?v=PzNbPLD9V2Y

47. GO FOR THE 4E MIX
FACTS

48. 4E
EXCITE
EVANGELIZE
ENGAGE
EDUCATE

49. Create a path
FACTS

50. RESEARCH
TRENDS
INSIGHT

51. https://vimeo.com/279045338

52. USE THE FUNNEL
FACTS

53. Awareness
Interest
Consideration
Conversion
Retention
Awareness
Images, Short Form Video, Social Ads, GIFs, Advertorials, Templates, Banner
Ads, Social Ads
Interest
Blogs, Long Form Video, White Papers, Podcasts, E-books, Infographics
Consideration
Social Engagement and Re-Targeting, Case Studies, Webinars, FAQs,
Testimonials, Newsletters, Carousels, Social Display
Conversion
Images, Carousels, Social Display, Re-Targeting, Canvas, Cards
Retention
Images, User Generated Content, Rewards, Reviews, Value Additions, Discounts,
Click to Buy Formats, Exclusive Offers

54. Use the right
micro-moments
FACTS

55. MICRO-MOMENTS
I want to
know
I want to go i want to do I want to buy

56. BE USEFUL!
FACTS

57. IN THE PAST YEAR, 70% OF MILLENNIALS
YOUTUBE USERS WATCHED YOUTUBE
TUTORIALS TO LEARN HOW TO DO
SOMETHING NEW.
Google/Ipsos Connect

58. 47% of millennials say they
watch a YouTube video to improve
their health or feel better when
feeling down
Google/Ipsos Connect

59. YOU WOULDN’T PAY FOR A
BANNER, OR AN AD CREATED
WITH GOOGLE PHOTOS…SO
WHY U USE THESE PHOTOS
FOR YOUR SOCIAL MEDIA
CAMPAIGNS?

60. STOP COUNTING ON LUCK!
USE THE RIGHT DATA!
FACTS

61. Listen first… create later
Reach/
engagement
•Number'of'content'
views,'shares,'
forwards,'likes'and'
comments'per'content
•Audience'type'who'
engages'with'content
•Participation'ratio'of'
the'audience
•Quality'of'comments'
concerning'the'content
•Engagement'path'(or'
the'percentage'of'users'
who'visited'your'
website'or'content'
asset'from'a'social'link)
Sales/leads
•Increase'in'the'
number'of'marketingA
qualified'leads'and'
salesAqualified'leads'
generated'by'calls'to'
action
•Increase'in'event'
registration'due'to'
social'media'promotion
•Increase'in'partner'or'
supplier'social'media'
activity
•Increase'in'newsletter'
optAins
Loyalty/
advocacy
•Number'of'member'
testimonials'gathered'
socially
•Net'likes'or'the'
number'of'likes'left'
over'after'you'factor'in'
unlikes
•Number'of'advocates'
created'or'the'increase'
in'advocacy
•The'increase'of'
positive'reviews'online'
as'a'result'of'a'social'
campaign
Reputation
•Increase'in'press'and'
media'favorable'
mentions'shared'on'
social
•Audience'reach'
demographics'that'
align'with'a'target'
audience
•Reduction'in'social'
customer'complaints
•The'number'or'
percentage'of'
customer'complaints'
resolved'on'social'
media
socialmediatoday

62. ENGAGEMENT IS NOT ABOUT
MEDIA – IT’S ABOUT EMOTIONAL
CONNECTION WITH REAL PEOPLE
FACTS

63. Jeffbullas.com
PEOPLE REMEMBER
20%of what they read
10%
of what they hear
70%of what they see and do

64. Top emotional
responses to viral
images!
Hubspot

65. Find out what motivates
people in real life!
FACTS

66. Real life is an incredible
mix of touchpoints
FROM TV TO FACEBOOK NEWSFEED
AND FROM OUTDOOR TO MY MOBILE PHONE…

67. 17k Likes
6.2k Shares
1.6 Million
views
Link:&https://www.facebook.com/bbcnews/videos/10155832957817217/

68. PEOPLE WANT TO TALK. GIVE
THEM THE REASON TO DO IT!
FACTS

69. PEOPLE WANT
TO TALK. GIVE
THEM THE
REASON TO DO
IT!
73.4% of users follow a brand because they’re
interested in a product or service.
One-third (32%) of Facebook users engage with
brands regularly.
1 in 3 consumers would mention a brand when
sharing a personal milestone or accomplishment
on social media.
Sproutsocial

70. It’s about social media
FACTS

71. It’s about social media
NOT

72. It’s about social media
THE IDEA

73. So where
is the
real
magic ?

74. “IF YOU WANT TO EARN MORE, YOU HAVE TO
MAKE THEM TALK!
ONLY VIRAL CAMPAIGNS ACHIEVE LONG TERM
PROFIT…”
-ME

75. Dare to grow your viral reach… not only
your paid reach!
ORGANIC
Organic reach is)the)total)
number)of)unique)people)
who)were)shown)your)
post)through)unpaid)
distribution
PAID
Paid reach is)the)total)
number)of)unique)
people)who)were)
shown)your)post)as)a)
result)of)ads.
VIRAL
The)number)of)unique)
people)who)saw)your)
post)or)page)
mentioned)from)a)story)
published)by)a)friend.

76. stimulate

77. stimulateyour

78. modelsyouraudience

79. modelsyouraudience
0R

80. modelsyourfans
ORLEAVE IT!

81. NOW LET’S GO CREATE
SOME BUZZ!!

82. C U @
later
mail: VELIADIS@SOCIALAB.GR