The album cover uses bold typography and imagery to convey messages about the artist and their music. The bold writing of the artist's name and album title is intended to catch attention. Imagery of a worn car in snow suggests some songs may have darker, heartless lyrics, while mountains imply a sense of adventure and enjoyment in other songs. The contrasting calm and warm colors in the background versus bold titles represents a mixture of calming and deeper, darker songs on the album.

2. The name of the artist
is boldly written on the
cover of the album, in
order to make the
fans/consumer aware
of the artist.
The bold black writing catches
attention, and is made
obvious to the fans.
The triangle in
replacement of the ‘A’,
connotes the idea of the
artist being different and
quirky. It suggests that
their music may also be
different and maybe
attract a wider
The background behind the title,
contrasts with the title, due to the
background being an image of a
sky. The warm colours are soothing,
and therefore may suggest their
music is soothing. However, the
typography subverts this idea, with
the title being bold and obvious.

3. The typography for the title of
the album, is the same as the
name of the artist. This
therefore helps grab the
consumer’s attention.
The title of the album ‘Bad Blood’ is in bold black writing,
which helps grab the consumer’s attention. The bold
writing makes the title of the album stand out, and
therefore the consumer can easily find the album. Also it
grabs attention, so people may come across it
accidentally, and subsequently buy it as a result of
realising who the artist is.
The ‘A’ is replaced with a triangle again,
as in the name of the artist. This suggests
the artist has consistency, and therefore
may connote the idea that all of their
music follows the same genre and is
consistent.
The words ‘all this’ are written in capitals, yet
aren’t in the same font or colour as the title of
the album. This tells the consumer that this isn’t
necessarily part of the official title, however is
put in their as either a pun, or it has deeper
meaning; such as being lyrics in on of their
songs.

4. In the centre of the album cover, there’s the image of this car.
The car however looks worn and old, however this may be the
effect on the photograph. This may suggest that this is the
representation the artist want their fans to think of them, as old
and worn. This may also be a symbol of the artist wanting the
fans to trust their music, as they’ve been playing for a long time.
The photograph has been taken with snow on the ground, which tells the
consumer it was cold when this photo was taken. It suggests that some of their
songs may be cold, and maybe contain a darker meaning to the lyrics, which
may be heartless in some songs. The photograph has been taken and edited so
that the snow isn’t a pure white, and has a hint of grey to it, which suggests that
their music isn’t pure, and perhaps has some inappropriate words in their songs, or
some of their songs have deeper meanings, which aren’t pure.
The mountain ranges in
the background suggest
a sense of adventure,
which connotes the idea
of fun and enjoyment.
This suggest that some of
their songs may have a
sense of enjoyment in
them, or enjoyment
within their meanings. It
also suggests the artist
likes adventures, which
are portrayed and
shown through their
songs.

5. The background behind the name
of the artist is the image of a cool
sky, with warm pastel shades of
white and subtle hints of purple. This
suggests the music may be
calming, and relaxing in some
songs.
The colours in the background
subvert the idea of dark songs
and deep meanings, which the
titles connote. This contrasts the
colours and the titles completely,
suggesting there may be a
mixture of both calming and
happy songs, and some deeper
and darker songs within the
album.