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BLACKBURN ROVERS
      สโมสรฟุตบอลแบล็กเบิร์นโรเวิร์ส ก่อตั้งปี1875
เป็นสโมสรฟุตบอลในศึกพรีเมียร์ลีกอังกฤษ
      เข้าร่วม Football League ปี 1883
      เคยเป็นแชมป์พรีเมียร์ชิพในฤดูกาล 1994/95

      มีฉายาว่า “กุหลาบไฟ” ในภาษาไทย
      ตั้งอยู่ ณ เมืองแบล็คเบิร์น ในแคว้นแลงคาเชียร์
  ประเทศอังกฤษ
      มีสนามประจําชื่อ อีวู้ดปาร์ค (Ewood Park)
Prizes
- แชมป์พรีเมียร์ลีก : ค.ศ.1994-1995
- รอง แชมป์พรีเมียร์ลีก : ค.ศ.1993-1994
- ฟุตบอลดิวิชั่นหนึ่ง : ค.ศ.1911-1912, 1913-1914
- แชมป์ เอฟ เอ คัพ : ค.ศ.1884, 1885, 1886, 1890,
1891, 1928
- แชมป์ ลีก คัพ : ค.ศ.2002
- แชมป์เอฟเอคอมมูนิตี้ชีล : ค.ศ.1912
4P’s
Product
 - Brand
 - Logo
 - Players
 - Coach
4P’s : Product



            BLACKBURN ROVERS




                      The team badge includes the Red Rose of Lancaster,
         the year of the team's founding (1875) and the Latin motto Arte et
         Labore (correctly translated as "by skill and by labour"
4P’s : Product



                 COACH

                    Name: Steve Kean
                    Nationality: Scotland
                    Start: 22/12/2010
4P’s : Product




                 Players
4P’s : Product



                            Players




            นักเตะที่มีชื่อเสียง
           คริสโตเฟอร์ แซมบ้า
KIT
4P’s : Product



                 1875-1923
4P’s : Product
                    KIT
                 1923-1963
4P’s : Product
                    KIT
                 1963-1991
4P’s : Product
                    KIT
                 1991-2010
4P’s : Product
                    KIT
                 2010-2011
4P’s : Product




                 ทีมเหย้า    ทีมเยือน
                 2010-2011   2012-2013
4P’s : Price




               Price
               - ราคาตั๋ว
4P’s : Price




Price
4P’s : Place




               Place
Ground


- Oozehead Ground 1875-1877
- Pleasington Cricket Ground 1877-1878
- Alexandra Meadows 1878–1881
- Leamington Road 1881–1890
- Ewood Park 1890 – present
EWOOD PARK


             31,367 seats
EWOOD PARK
EWOOD PARK
EWOOD PARK
Promotion
Promotion



website : www.rovers.co.uk
Blackburn Rovers Personalised Gift
Shop




                          http://www.roverspersonalisedgifts.co.uk
Promotion


ราคาตั๋วเข้าชมในสนามของเด็กจะถูกกว่าผู้ใหญ่
SPONSORSHIP

Umbro
SWOT
STRENGTHS

1. เป็นสโมสรเก่าแก่ก่อตั้งมานานหลายร้อยปี
2. กองเชียร์มีความเหนียวแน่นเพราะสโมสร
   เคยประสบความสําเร็จอย่างมากในอดีต
3. มีรูปแบบการเล่นของทีมที่เป็นเอกลักษณ์ ดุดัน
   รุนแรง ถึงลูกถึงคนตามสไตล์ฟุตบอลอังกฤษขนานแท้
WEAKNESSES

1. สนามเหย้าของทีมมีขนาดเล็ก รองรับแฟนบอลได้น้อย
2. สโมสรไม่มีการลงทุนซื้อผู้เล่นระดับซูเปอร์สตาร์เข้ามาในทีม
   เพื่อดึงดูดแฟนบอล
   กลุ่มทุนVenky's London Limited มีเม็ดเงินลงทุนที่น้อย
เมื่อเทียบกับสโมสรอื่นในพรีเมียลีกด้วยกัน การพัฒนาศักยภาพ
การซื้อตัวผู้เล่น โค้ช จึงเป็นไปได้ยาก
3. ผลงานของทีมในหลายปีหลังค่อนข้างย่ําแย่
4. นักเตะย้ายไปทีมอื่น
OPPORTUNITIES


1. กลุ่มคนชื่นชอบกีฬาฟุตบอลยังมีอยู่เยอะ
2. คนหันมาสนใจกีฬาฟุตบอลมากขึ้น
THREATS


1. สโมสรอื่นมีชื่อเสียงมากกว่า
2. แฟนคลับเริ่มหายไป
Identity
Identity

Latin motto Arte et Labore
 (correctly translated as
 "by skill and by labour")
 ความเชี่ยวชาญ และ ความพยายาม
PERSONALITY

   มุ่งมั่น ทุ่มเท ขยัน
มีระเบียบ จริงจัง อดทน
    เข้าบอลแบบดุดัน
           หนักแน่น
       ถึงคนถึงบอล
        เล่นเกมหนัก
        ปะทะรุนแรง
BRAND DNA



ความเชี่ยวชาญและมุ่งมั่น
BlackBurn Rovers

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BlackBurn Rovers

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