Coca Cola case analysis +880191141136

2. BBA-26th Batch Uttara University

3. Md. Aliful Islam
BBA -26th
Batch
Uttara
University

4. Md. RajibAhamed
BBA -26th
Batch
Uttara
University

5. Md. Koushik Ahamed
BBA- 26th
Batch

8.  More than 120 years ago Coca Cola
was established.
 Dr John Smith Pemberton who was a
pharmacist from Georgia, Atlanta and
Invent the original drink coca cola in
may 1986.
 Frank Robinson who was partner to
Dr John Smith Pemberton & He also
attributed Coca Cola trade mark logo .

9.  After 19 88,When Dr John Smith Pemberton sold his
shares the company experienced success in the US
markets .
 Currently , Coca Cola owns more than 3300 in
more than 200 countries which consist of
carbonated drinks, light and diet beverages
etc.
 . As far as the soft drinks markets are
concerned, Coca Cola and PepsiCo are the
main players.

10. Coca Cola Is the 3rd position in
the world (Best Global Brand
2013)

11. Our Roadmap starts with our mission,
which is enduring. It declares our purpose
as a company and serves as the standard
against which we weigh our actions and
decisions.
 To refresh the world...
 To inspire moments of optimism and
happiness...
 To create value and make a difference.

12.  Our vision serves as the framework for our
Roadmap and guides are,
 People: Be a great place to work where people
are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of
quality beverage brands that anticipate and
satisfy people's desires and needs.
 Partners: Nurture a winning network of
customers and suppliers, together we create
mutual, enduring value

13.  Planet: Be a responsible citizen that makes
a difference by helping build and support
sustainable communities.
 Profit: Maximize long-term return to
shareowners while being mindful of our
overall responsibilities.
 Productivity: Be a highly effective, lean and
fast-moving organization.

14. Commitment 2020 Goals
CCE’s Commitment 2020 goals for its five
strategicCRS focus areas are:
 Energy Conservation/Climate Change:
 Water Stewardship:
 Sustainable Packaging/Recycling
 Product Portfolio/Well-Being:
 Diverse and Inclusive Culture:

15.  The Coca-Cola Company are to be globally
known as a business …..
Conducts business responsibility .
Ethically.
To accelerate sustainable growth to
operate .
It forms the foundation for companies

16.  Deep list Stand for …..
 Demographic:
 Different ages have their specific requirements .
 To Serve the Different segments.
 Economic:
 Facing increased advertising controls .
 Price restrictions.
 Lack of infrastructure .

17.  Environmental :
Coca Cola operations both are
 Micro Environment
 Macro Environment
 Political
 Legal
 Informational
 Social
 Technological

18. Targeting
DifferentiationPositioning
Segmentation

19.  Segmentation: Products for those who are dieting are also
offered, as well as different flavors of Coca Cola .
 Target: Coca Cola's target market is young adults to
middle-aged people.
 Position: Coca-Cola, there are many different methods
available to find useful information, including the
company’s website, magazines and others.
 Differentiation:They are not adapting Differentiation.
Because they just produce non alcoholic beverage drinks

20. Price
PromotionPlace
Product

21. Product : all non alcoholic beverage drinks such as coca
cola , fanta ,spite etc

22.  Place: More than 200
countries are traded in
the world .
 Price : Difference
country different price.
.

24. Low
High
LowHigh
In beverage company ,I think that coca cola is how holding on
Star .
MarketGrowthRate
Relative Market Share

25. Market
Penetration
Product
Development
Market
Development
Diversifications
Existing
Markets
New
Markets
Existing Products New Products
Coca cola follow First Three Steps
don’t follow diversification

26. Value%
 Coca Cola 47
 Pepsi Cola 21
 Cadbury Schweppes 8
 Cott 2
 Amber 1
 Others 21
 Total 100

27.  Name :
 The Coca Cola company
 Industries served
 Beverages
 Geographic areas served
 Worldwide
 Headquarters
 U.S.
 Current CEO
 Muhtar Kent
 Revenue
 $ 48.01 billion (2012)
 Profit
 $ 9.01 billion (2012)
 Employees
 146,200
 official website: www.thecoca-colacompany.com

28.  PepsiCo Inc.,
 Dr Pepper Snapple Group,
 Inc., Unilever,
 Group DANONE,
 Kraft Foods Inc.,
 Nestlé S.A.
 and others.

29.  Strengths:
 The best global brand in the world in terms of
value ($77,839 billion).
 World’s largest market share in beverage
 Strong marketing and advertising.
 Most extensive beverage distribution channel
 Customer loyalty.
 Bargaining power over suppliers.
 Corporate social responsibility.

30.  Weaknesses:
 Significant focus on carbonated drinks
 Undiversified product portfolio
 High debt level due to acquisitions
 Negative publicity
 Brand failures or many brands with
insignificant amount of revenues

31.  Opportunities:
 Bottled water consumption growth
 Increasing demand for healthy food and
beverage
 Growing beverages consumption in emerging
markets (especially BRIC)
 Growth through acquisitions

32.  Threats:
 Changes in consumer preferences.
 Water scarcity.
 Strong dollar.
 Legal requirements to disclose negative
information on product labels
 Decreasing gross profit and net profit margins
 Competition from PepsiCo
 Saturated carbonated drinks market

33.  In OverAll discussion in beverage sector coca
cola company is leading Position .

35. ThankYou