4. Who are we recruiting?
Let’s get on the same page.
5. 76
Million Millennials
(vs. 72 million Boomers and 42
million Xers)
6. About Millenials
35% are non-white (and Latino).
Millennials are more racially diverse than any generation before them
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
U.S. Census Bureau 2011
7. About Millenials
Celebrated, cherished and protected.
Celebrated by Hollywood:
Three Men and a Baby, Mr. Mom and Disney princesses.
Empowered females.
Bike helmets, car seats, nanny cams and more.
8. About Millenials
Raised by attached parents.
Freakishly close to their “Helicopter Parents” or
“Blackhawks” transitioning to “Stealth.”
Parents are “Best Friends” and co-purchasing.
Conservative. Or Conventional?
9. About Millenials
Team Oriented.
Task Oriented.
Civic Oriented.
(not in march on D.C. way)
Want to achieve high standards set for them.
Feel that they have already “paid their dues.”
