1. Using Featured Students to
Tell Your Story to Prospects
Loren Morgan & Brian Niles

2. About Albright College
Reading, Pennsylvania
Founded in 1856
United Methodist affiliated
National liberal arts
1,625 day students
NCAA Division III
$40,370 total cost

3. About the Market
32 Liberal arts colleges in PA
56 other privates in PA
88 total privates in PA

4. “Throw a stone in PA, hit a private college”

5. Newer, bigger, and better facilities

6. Albright College

7. So how do you
compete and connect
with prospects?

8. The Ubiquitous
Viewbook

9. Some Problems
Very Expensive
Sent Only Once - Beginning of Senior Year
Multi-Year Printing Quickly Becomes Outdated
Standard Marketing Speak/Copy

10. Online
In Print
In Person
In-Your-Pocket

11. The most authentic thing
about a place are the
people that go there and
the stories they share.

12. Stories Not Stats.
People not Programs.

13. It’s all about our people.
It’s all about our Faces.

14. In Print

15. In Print

16. (Ponding)

17. Online

18. Online

19. In Person

20. Featured Students

21. Featured Students
Featured in “Faces” publications
Featured members on Faces network
Featured members give tours
43 Students
Paid

22. Selecting Featured
Students

23. Enrollment
Success Stories

24. Words of Advice

25. Using Featured Students to
Tell Your Story to Prospects
Loren Morgan & Brian Niles