TargetSummit Moscow 2016 | 5 Ways not to get crushed by the App Ecosystem, Stanislav Zhukovskiy

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5 Ways not to get crushed by the App Ecosystem, Stanislav Zhukovskiy BRAND AMBASSADOR AT BRANCH METRICS. http://moscow.targetsummit.com

Mobil

5 Ways to Not Get Crushed by
the App Ecosystem
STAS ZHUKOVSKIY • Branch Ambassador
stzhuk@gmail.com • @branchmetrics

@stas_zhuk
It’s just too saturated. The barriers to
adoption and therefore monetization are
too high. It’s easier on the web.

@stas_zhuk
@
Websites are easy
Your Website
DATA
ATTRIBUTION
CONTEXT

@stas_zhuk
@
DATA
ATTRIBUTION
CONTEXT
Apps today are lonely islands
Your App

@stas_zhuk
APP STORE
ADS
Users
Users
Your App
Main ways to get new users:

E-MAIL
@stas_zhuk
@
The solution: changing the way mobile links work
Your App
CAMPAIGNS
SOCIAL
ADS
SEARCH

@stas_zhuk
1. Use content to promote apps
18%
Install to Booking
conversion rate
16%
Cost Per Install

@stas_zhuk
Double in-app signups
STANDARD DEEP LINK TO CONTENT
ACTIVATION RATE BY DOWNLOAD LINK
16%
29%

@stas_zhuk
2. Use links that work on all platforms and devices

@stas_zhuk
GENERIC
WELCOME
SCREEN
PERSONAL
WELCOME
SCREEN
3. Use context to get better conversions
78%
Install to Signup

@stas_zhuk
4. Drive users from web to mobile
3x
Daily Downloads
Use Smart Banners

@stas_zhuk
4. Use context indexing to drive search traffic
App PinsApp Cards
App LinksApp Indexing
Universal links

Come find us in the hall  
or at branch.io
stzhuk@gmail.com
telegram.me/stzhuk • @branchmetrics

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TargetSummit Moscow 2016 | 5 Ways not to get crushed by the App Ecosystem, Stanislav Zhukovskiy

1. 5 Ways to Not Get Crushed by the App Ecosystem STAS ZHUKOVSKIY • Branch Ambassador stzhuk@gmail.com • @branchmetrics

2. @stas_zhuk It’s just too saturated. The barriers to adoption and therefore monetization are too high. It’s easier on the web.

3. @stas_zhuk

4. @stas_zhuk @ Websites are easy Your Website DATA ATTRIBUTION CONTEXT

5. @stas_zhuk @ DATA ATTRIBUTION CONTEXT Apps today are lonely islands Your App

6. @stas_zhuk APP STORE ADS Users Users Your App Main ways to get new users:

7. E-MAIL @stas_zhuk @ The solution: changing the way mobile links work Your App CAMPAIGNS SOCIAL ADS SEARCH

8. @stas_zhuk 1. Use content to promote apps 18% Install to Booking conversion rate 16% Cost Per Install

9. @stas_zhuk Double in-app signups STANDARD DEEP LINK TO CONTENT ACTIVATION RATE BY DOWNLOAD LINK 16% 29%

10. @stas_zhuk 2. Use links that work on all platforms and devices

11. @stas_zhuk GENERIC WELCOME SCREEN PERSONAL WELCOME SCREEN 3. Use context to get better conversions 78% Install to Signup

12. @stas_zhuk 4. Drive users from web to mobile 3x Daily Downloads Use Smart Banners

13. @stas_zhuk 4. Use context indexing to drive search traffic App PinsApp Cards App LinksApp Indexing Universal links

14. Come find us in the hall   or at branch.io stzhuk@gmail.com telegram.me/stzhuk • @branchmetrics