12. Les ++ pour les éditeurs
Efficacité
+ de Valeur
ajoutée
Représentation
Monétisation
13. Les ++ Annonceurs
• Selon eMarketer.com, les principales raisons qui
motivent les agences & annonceurs à recourir aux
réseaux publicitaires sont:
Efficacité
Reach
Ciblage
Optimisation
72%
68%
61%
46%
14. Encore plus de ++ !!
Gain de temps One-stop shop
Campagnes basées sur la performance
Coûts négociés - Tarifs stables
Multiples options de coûts (cpm, cpc, cpa,cpl,
cpd…) – Important ROI
Flexibilité et souplesse lors du planning et du
traficking
23. Marketing & Analytics
Méthodologie : Questionnaire auto-administré via Internet (en Arabe et
Français)
Période : Mai 2010
Caractéristiques de l’échantillon : Hommes et femmes de plus de 10 ans
résidant en Tunisie et intéressés par le sport (question filtre).
Taille de l’échantillon :
Impressions
Clicks
Taux de click
Formulaires enclenchés
Formulaires complétés
3,402,539
10,903
0,32%
4935
1577
Réponse Pourcentage Arabic (ar) 70.89%
French (fr) 29.11%
24.
25.
26.
27. Répartition par âge
iKoo Network
Category: All
Taille échantillon
2,525
Date: 17 Mar 2012 - 16
Apr 2012
UB
Page Views
367 235
4 252 077
Time saving One-stop shop
Instead of contacting a large number of publishers, going through a single entity makes life simple.
Performance based campaigns Results
Ad networks guarantees the results due to the learning curve and history of information accumulated.
Value for money Lower cost
Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
Various payment models High ROI
Depending on your campaign objectives, the best buying model guarantees the highest return on investment
Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
Rather than P&G contacting 5 – 10 or even 100 websites they would have the option to contact a network which in return would place their advertisements across a multitude of automotive sites which will benefit their product.
This can apply to all types of products but lets say P&G was just an example. It could be a male product, targeted to even banking and finance.
Efficiency - Minimize amount of work in terms of managing relations & technical work
Increased value - Increase value of site as more advertisers run
Representation - No cost for hiring human resources (i.e. Sales)
Monetization - Increase revenue and increase percentage of sold inventory
Time saving One-stop shop
Instead of contacting a large number of publishers, going through a single entity makes life simple.
Performance based campaigns Results
Ad networks guarantees the results due to the learning curve and history of information accumulated.
Value for money Lower cost
Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
Various payment models High ROI
Depending on your campaign objectives, the best buying model guarantees the highest return on investment
Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
Time saving One-stop shop
Instead of contacting a large number of publishers, going through a single entity makes life simple.
Performance based campaigns Results
Ad networks guarantees the results due to the learning curve and history of information accumulated.
Value for money Lower cost
Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
Various payment models High ROI
Depending on your campaign objectives, the best buying model guarantees the highest return on investment
Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
Time saving One-stop shop
Instead of contacting a large number of publishers, going through a single entity makes life simple.
Performance based campaigns Results
Ad networks guarantees the results due to the learning curve and history of information accumulated.
Value for money Lower cost
Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
Various payment models High ROI
Depending on your campaign objectives, the best buying model guarantees the highest return on investment
Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
Time saving One-stop shop
Instead of contacting a large number of publishers, going through a single entity makes life simple.
Performance based campaigns Results
Ad networks guarantees the results due to the learning curve and history of information accumulated.
Value for money Lower cost
Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
Various payment models High ROI
Depending on your campaign objectives, the best buying model guarantees the highest return on investment
Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
Time saving One-stop shop
Instead of contacting a large number of publishers, going through a single entity makes life simple.
Performance based campaigns Results
Ad networks guarantees the results due to the learning curve and history of information accumulated.
Value for money Lower cost
Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
Various payment models High ROI
Depending on your campaign objectives, the best buying model guarantees the highest return on investment
Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
Time saving One-stop shop
Instead of contacting a large number of publishers, going through a single entity makes life simple.
Performance based campaigns Results
Ad networks guarantees the results due to the learning curve and history of information accumulated.
Value for money Lower cost
Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
Various payment models High ROI
Depending on your campaign objectives, the best buying model guarantees the highest return on investment
Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.