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Final business plan exotica

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Final business plan exotica

  1. 1. exotica …fast food corner
  2. 2. SYNOPSIS • Introduction • Vision, mission, objective • Licensing policy • Hierarchy • Marketing Mix • SWOT analysis • Study of Market • Chain process • Budget • Preference to consumer feedback • Risk management • Future plans
  3. 3. LOGO
  4. 4. Objectives: To be one of the most successful fast food outlets. In-n-out will strive to be a premier local fast food brand in the local marketplace. Our main focus will be serving high-quality food at a great value. Mission : To establish a presence as a successful local fast food outlets. To make In-n-out a destination spot. Vision: To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities.
  5. 5. Main objectives • Unique, innovative, tempting menu. • Prime location for setup (Dadar). • Target market. • Control cost (low pricing). • Well defined interior. • Ice-cream counter. • Customer satisfaction. • Brand and image enhancement.
  6. 6. SWOT ANALYSIS STRENGTHS WEAKNESS •Quality & Hygienic Food •Accommodation •Working Class •Lack Of Awareness •Affordable Price •Limited Funds •Favorable Location •Reduced Sodium Usage In Food OPPORTUNITIES THREATS •Population •Inflation •Hang Out •Competitors Price War •Potential To Expand •Market Conditions •Seasonal Changes
  7. 7. Hierarchy Store manager Manager Team leader Crew member trainees
  8. 8. MENU CARD
  9. 9. Layout
  10. 10. DEVELOPMENT
  11. 11. MARKETING Market Analysis • India's $13 billion fast-food market is already growing 25-30 percent a year. • People have 52 weekends and ten public holidays a year. • Money with kids and students to buy lunch. • White-collar workers stopped carrying lunch. • Eating out- Mumbaikars common habit of life.
  12. 12. Competitive study •Unique "fusion" concept of dipping sauce. •Friendly staff, reflecting the company's youthful and energetic culture. •Fried potato-100% fresh, compared to most fast food outlets that use frozen fries. •Dipping sauce-fresh without preservatives. •Innovative packaging. Company Clean value Hangout Simple Fresh Cool Pop culture Exotica Yes Yes Yes Yes Yes Yes Yes McDonald's Yes Yes Yes Yes No Yes Yes KFC Yes Yes Yes Yes No Yes No Pizza hut Yes Yes Yes No No Yes Yes
  13. 13. Pricing Policy • Generic policy Marketing goals and strategies • Product consistency • Re-engineering the menu (veg/non-veg) • Segmentation, targeting and positioning • Quick service • Take away facility • Home delivery facility
  14. 14. Advertising and promotion Print Free Sponsor- Transit Internet media coupons ships media
  15. 15. Analyzing current Product Mix • Analyzing Consumer Behavior PERCENTAGE Parameters of CHART judging below 23 •Taste of food 23-28 •Speed of service •Cleanliness above 28 •Ambiance •Value for money
  16. 16. CHAIN PROCESS Fresh food purchase Proper food Hot and storage fresh serve Preparation
  17. 17. Management and personnel Cooks (5) Cashiers (1) Delivery boy (3)
  18. 18. Segregation of personnel salaries Personnel No. of Payment Individual Total Annual Staff Basis Salary P.M salary P.M Salary Team 1 Monthly 10,000 10000 1,20,000 Leader Team 5 Hourly 8000 40000 4,80,000 Members basis Trainees 2 Hourly 5000 10000 1,20,000 basis Total 8 - 18400 60000 7,20,000
  19. 19. Risk management Hygiene Fire ,noise, burnt and scalds Kitchen Cutting Edges Maintenance
  20. 20. Future Plans Long term plans • Global expansion • Brand name • Stock market Short term plans- • Variety of sauces • Healthy food • Expansion within Mumbai
  21. 21. Budgeting Start-up asset Amount(Rs) Cash 60,00,000 Loan 40,00,000 Total asset 100,00,000 •We have assumed the total expenditure to be 100,00,000 and applied for loan accordingly •The interest rate for loan is 7%(recurring) •We have mortgaged our land on safety
  22. 22. Funds required (fixed cost) Startup expenses Amount (Rs.) Kitchen and fixtures 20,00,000 Furniture and interior 15,00,000 Rent 24,00,000 Packaging and stationary 5,00,000 Marketing expenditure 1,50,000 Personnel salaries 7,20,000(1 year) 2 Motor bikes 1,00,000 Total expenses 73,70,000
  23. 23. Funds required (Variable cost) Startup expenses Amount (Rs.) Insurance 2,00,000 Raw material 5,00,000 Electricity, transportation, storage 2,00,000 Other expenses 1,00,000 Total expenses 10,00,000
  24. 24. 1ST YEAR EXPECTED SALES Sales/day(on an average) Sales/month(on an average) Sales/year(on an average) Sales forecast 4000-5000 125000-150000 1500000-1800000 2ND YEAR EXPECTED SALES 5000-7000 150000-210000 1800000-2520000 3RD YEAR EXPECTED SALES 7000-10000 210000-300000 2520000-3600000 APROXIMATE TOTAL EXPECTED SALES 6000000-8000000 100 90 80 70 60 56.9 50 40 41.1 38.6 34.1 35.6 30 30.1 30.9 32 26.8 28 28.9 25.7 23.9 24.3 24.6 25 21 22.7 22 23.1 23 20 19.9 20.1 17.1 14.7 15.3 15.9 16.6 12.5 12.7 12.8 13 12.4 13.5 13.6 14 10 0
  25. 25. Total sales by the end of three years was observed to be 84,24,000 Break-Even analysis 1. BREAK EVEN= FIXED COST/CONTRIBUTION 2. CONTRIBUTION= SALES-VARIABLE COST Contribution= 84,24,000-10,00,000 Break-even= 73,70,000/74,24,000 Thus the break even is achieved Break even 100 80 84.24 60 40 43.37 Break even 20 16.7 0 0 Year 0 Year 1 Year 2 Year 3
  26. 26. Any question or queries?

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