Understanding LEO CDP and apply it in Travel Industry

1. LEO CDP
for Travel Industry
By Chief Platform Engineer: Nguyễn Tấn Triều (Thomas)
My Email: trieu@leocdp.com
My Phone: +84-903122290
https://leocdp.com

2. About myself
● Working as software engineer since 2008
● Started and coded LEO CDP since 2019
● Founded BigDataVietnam.org since 2014
● Former Head of Platform at Blueseed Digital
● Former Lead Software Engineer at FPT
Telecom
My profile details at
https://www.linkedin.com/in/tantrieuf31
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3. Our roadmap
1. Five challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Travel Industry
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4. Our roadmap
1. Challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Travel Industry
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5. First challenge:
How to create profitable customers and grow substantially
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6. Second challenge:
How to optimize Customer Journey Map
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7. Third challenge:
Building Big Data platform for A.I systems
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8. Fourth challenge:
How to communicate better with customer
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Fifth challenge:
It's hard to understand customer in the age of big data

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11. New challenges need a new thinking mindset
The U.S.P.A framework could help you
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12. Our roadmap
1. Challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Spa and Hotel Business
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13. LEO CDP, the software product, is built from USPA mindset
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14. In holistic view, this is how LEO CDP could work
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15. CDP Use Cases and Outcomes
Advanced case Customer Churn Scoring
Customer Churn Prevention
720-degree View
Credit Scoring
CLV Forecasting
Predictive Analytics
Next Best Action
Intermediate case Cross-sell/ Up-sell
Customer Personalization
Real-time Analytics
Ad Retargeting
Lead Nurturing
RFM Segmentation
Proactive Customer Care
Foundational case Unified Customer Profile
Identity Resolution
360-degree View
Lead Scoring
CAC Analytics
Customer Segmentation
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Notes:
CAC or Customer Acquisition Cost is the cost of winning a customer to purchase a product or service.
CLV or Customer Lifetime Value, a measurement of how valuable a customer is to your company, not
just on a purchase-by-purchase basis but across the whole relationship.

16. Our roadmap
1. Challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Travel Industry
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17. You need to make a travel plan for each customer
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18. Define an journey map to capture event data
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19. Prospective user - Lead nurture
A web visitor goes to the website, and he shows interest in the
service but doesn’t fill the book form.
In this case, the user can be shown a personalized web push
notification with an exciting offer which encourages him to book
service.
Website / Landing Page 19

20. Customer personalization at scale
● Track customer service requests across properties
● Tailor promotions based on booking history
● Offer a loyalty program across your hotel portfolio
● Send a personalized information via email
Website / Landing Page
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21. Customer - Birthday offer via email marketing
A customer visits the website of travel agency, 7 days before
his birthday. He receives a birthday special offer personalized
for him via an email or a notification bot or a homepage banner.
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22. LEO CDP could help you manage marketing
channels and get report insights quickly
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23. LEO CDP has event statistics in real-time,
so you have data insights faster
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24. LEO CDP could manage customer profile and visitor profile
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25. A good CDP could merge duplicate data for you
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26. Customer 360 Report in LEO CDP
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27. A segment
with report
and profiles
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28. You could do data segmentation for
marketing and customer personalization
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29. Customer personalization for every profile
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30. More information about LEO CDP, please visit:
https://build.leocdp.com
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31. For more information, just Google “LEO CDP”
or visit our FB page to give us a “Like” 😀
https://facebook.com/leocdp.net
Or subscribe my channel
https://www.youtube.com/@trieu.leocdp 31