Some examples of what people do on their company pages on Linkedin.

1. Company Page
Some Examples

2. Key Features of a Linkedin
Company Page
The Linkedin Company page can be made of use
if by:
– Telling a positive story about us
– Engaging with people on a regular basis
– Sharing career opportunities
– Driving word of mouth

3. People who use it really well
Mashable
Coca Cola
Groupon
Chevron
The Walt Disney Company

4. Mashable

5. Mashable
Mashable is a news and information site with 34 million monthly views and is
known for presenting leading news reports on digital innovation
(www.mashable.com)
How does it manage the page?
1. Publishes business related articles on a regular basis (as they have found
business related articles to be of most relevance to their readers on this
page).
2. All relevant job openings are posted here.
3. Has an interesting cover image to keep people attracted to the page.
4. Encourages it’s employees/writers to write on the page along with
publishing regular news updates.

6. Coca Cola

7. Coca Cola
How does it manage the page:
– Coca Cola manages the page like they would have managed a news magazine.
It helps that they have the cokeurl.com (which leads back to their US site
along with ahh.com – the gaming site of Coke).
– Regularly posting videos about work culture in their page.
– Financial results and discussions around them.
– Reports
– Initiatives of Coke across the world.
– Coca Cola has multiple Linkedin pages for Coca Cola company, Coca Cola
Enterprises, FEMSA, etc. However, the process they follow for recruiting,
conversation and engagement under each of them more or less is the same.

8. Groupon

9. Groupon
How does it manage the page:
– Groupon uses its blog, company reports on
glassdoor.com, articles on groupon on popular
sites to create a constant engagement on the
page.
– One of the key assets that they use are intern
blogs – where interns with Groupon are asked to
present their experience on the blogs which go
up on Groupon page.
– How we work videos present the views of their
employees along with the value that they deliver
to their consumers thereby highlighting the
‘consumer focus’ of the company. ( It can be
viewed in youtube as well under:
https://www.youtube.com/watch?v=iHWEXs6fOr
w#t=184)
– Employee endorsements are also a way of
creating interest regarding Groupon.

10. Chevron

11. Chevron
How does it manage the page:
– On the first look, the Chevron page has news about Chevron,
financial reports on its site.
– The video is more about the value that Chevron is bringing to the
picture.
– However, Chevron goes a step forward by running its own group on
Linkedin as well – which works as a way of keeping a regular
momentum going with its people and between its customers,
stakeholders and others.
– The news feed that Chevron maintains (being an energy company)
not just highlights news about Chevron but also about
environment, energy industry as a whole and other relevant topics.
.

12. The Walt Disney Company

13. The Walt Disney Company
How does it manage the page:
– What does Disney sell? Dreams of course. And that is exactly what makes the
Walt Disney page interesting.
– Just like any other Linkedin page, it is professional to the core – but the
updates have a edge to them. For example, you not only look at the Disney
work culture but also get a feel of the social initiatives that you can be a part
of (for example – Disney’s initiatives at the war veteran’s institute, etc.).
– Apart from this, there are regular updates from the Disney blog on the site –
about Disney’s start up initiatives, upcoming amusements, company news,
reports, hack days, and a lot more.
– In short, even while maintaining a professional outlook – the one thing that
Disney keeps on selling to the people who come to the page is enchantment.

14. THANK YOU