Key Highlights • SMS is transmitted to your phone regardless of a poor network signal or the absence of internet access. • It is less intrusive than a phone call and more effective than email. • SMS has a good response and open rate as well. SMS is regarded as an efficient and common method of communicating with an audience. However, it is now under attack from data-driven messaging services, as you are paid by your network operator for every SMS you send to any of your contacts, as opposed to mobile-application-delivered messages, which are nearly free.

1. Reasons Why SMS Marketing is Best for Your Business
Key Highlights
 SMS is transmitted to your phone regardless of a poor network signal or the
absence of internet access.
 It is less intrusive than a phone call and more effective than email.
 SMS has a good response and open rate as well.
SMS is regarded as an efficient and common method of communicating with an
audience. However, it is now under attack from data-driven messaging services, as
you are paid by your network operator for every SMS you send to any of your contacts,
as opposed to mobile-application-delivered messages, which are nearly free.
So, what makes traditional SMS such a popular tool for marketers and businesses?
To begin, consider how an SMS message is sent to you. Even when your phone is
not in use, it is always sending and receiving information via signals sent by mobile
towers. When you send a message, it goes through the nearest mobile tower and then
the SMS center (SMSC). The SMSC receives the message and forwards it to the
relevant tower nearest to the mobile phone's location, and subsequently to the phone
itself. SMS prepares the message so that it can travel to and from the tower while still
being received by phone. It also includes communication metadata such as message
length, destination, format, and time stamp.
The SMS is transmitted to your phone regardless of a poor network signal or the
absence of internet access. As a result, SMS is one of the most popular types of mobile
message communication.

2. Apart from the reasons stated above, here are a few more that make
SMS a strong mobile communications technology.
Simple and immediate:
Allows you to reach out to multiple populations at the same time. It is simple to convert
it to text and deliver the communication practically instantaneously.
Cost-effective:
In comparison to traditional marketing, SMS marketing is a low-cost means of
communication. It will benefit your company by tightening your budget.
High response rate:
The SMS service is an excellent marketing tool because of its high response and
open rate. This function allows you to easily leverage your message to reach a broader
audience. SMS has eight times the response rate of email, according to studies. With
a read rate of 97% within 15 minutes of delivery, the message will be read immediately.
Personalization:
Each customer has a unique set of preferences and interests. A personalized SMS
allows you to create personalized experiences based on the interests and preferences
of your customers.
Integration with other channels:
To ensure that your message reaches your desired audience, you can combine social
and traditional media with SMS. For example, you could include a link in your SMS
that directs the recipient to the desired website or social platform.
Opt-in and opt-out:
Allow customers to subscribe to and unsubscribe from promotional communications.
This is a classic use for two-way communication products.
Support two-way interactions:
When sending messages to consumers, two-way SMS services use keywords and
shortcodes. Customers who use two-way texting transmit a keyword to a specified
short code to receive an automated answer. Customers desire genuine
communication, and two-way SMS can assist in starting a meaningful relationship.
This has made it easier for businesses to interact with their customers.
Data service redundancy:
Sending SMS to your consumer base does not require the use of the internet. This
adds to the benefit of establishing a continuous connection with your customers.

3. High penetration in remote locations:
Customers in remote regions where there is no internet or smartphones can also
receive text messages.
Analytics:
Metadata can be used to track, analyze, and analyze the performance of SMS
campaigns. Various reports can assist you understand client behavior, the ROI of a
certain campaign, and open rates.
For More Info: https://www.karix.com/products/sms-solutions/