2. Human needs pyramid displays unity of physical and psychological needs – the origin of human struggles.
3. Each need has expressed or implied cost which one has to incur for the need to be fulfilled.
4. The human struggles and conflicts are basically not related to needs as such.
5. All struggles are invariably related to the cost which the needs call for.
6. Determination of Such costs manifests through behavioral pattern that emerges out of the needs and inner views about surplus – consumer surplus.
7. Suppose somebody is wandering through a farm having a mango tree full with tempting mangos. If he or she wants to eat one – what costs are involved.
8. If one eats a mango without anybody knowing about it, his guilt is the cost.
9. If he or she feels like asking for it, asking is the cost.
10. If he or she is caught plucking it and is challenged the challenge is the cost.
11. A young son working with his father and brothers on a family farm, the cost for the family is just whatever it provides to the fellow for sustenance and building of future.
12. Costs are always intangible – within the mind, money is tangible expression.
13. How, then, one determines the cost one is willing to pay? The price tags or something else? Ever asked yourself?
14. Costs one is willing to pay is a matter of perception and not a matter of monetary affordability.