Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Supplemental Persona - Kim
1. Kim
Kim is a tourist from Japan who begins his European tour in Tallinn.
Tallinn
He chose Tallinn because it is a Cultural Capital of Europe 2011.
He’s interested in discovering European countries, their traditions
and culture. He is an amateur photographer who plans to realize a
.
documentary after coming back home. Although Kim behaves as a
common tourist, he is looking forward to seeing some unusual non-
se
tourist places as well.
Goals:
Condensate information: “Information is usually scattered in so
Information
many websites, so it’s hard to get an entire picture of what is
’s
happening”.
Saving time: “I am planning to stay here for 2 days only. That is why
Age: 35 I want to get some quick information about what to see or what to do.
a
I don’t have time to search on the internet and I need a quick access
Occupation: Design Manager at Sony to necessary information.”
Origin: Japan Brevity: “My motto is: “Brevity is the soul of wit”, so I prefer brief and
Brevity wit
clear information to long and fancy descriptions”.
descriptions
Photo by mooney47,
taken from http://www.flickr.com/photos/kungpaochicken/4959185253/