Professional profile of Marketing Specialist Tania Laux Nienstedt

1. Tania Laux Nienstedt
INTERNATION AL MARKETI NG
PROFESSIONAL PROFILE
http://home.arcor.de/nienstedt

2. At a Glance
Personal
 Born in May, 1975 in São Paulo, Brazil
 Bicultural & bilingual background
 Married, two children
 Native speaker of German and Portuguese, and
fluent in English and Spanish
 International mindset, team oriented and strong organizational ability
 Self-motivator with strong commercial drive
 Strong personality, able to initiate and realize changes
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3. At a Glance
Professional
 Extensive international marketing experience in multinational companies
in Brazil, Germany and Spain
 Leadership and supervisory experience
 Experienced in the creation, development and implementation
of outbound & inbound marketing: SEO, SEM, SMM; CI and branding; POS,
promotion campaigns, events and launches
“ Marketing
 Skilled number cruncher and analytical thinker with Specialist with
high capacity in managing budgets wide-ranging
Generalist business
 Professional apprenticeship in Industrial Business Administration,
overview “
graduated in business management and licensed marketing consultant degree.
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4. Professional Milestones
BRASIL GERMANY SPAIN GERMANY
Trainee & Marketing Assistant Mkt Mgmt Assistant Project Mgr Interactive Online Media
Marketing Assistant The Wall Street Marcom Specialist Assertio Mkt Executive Manager
Henkel S.A. & Henkel KGaA Journal Europe Kyocera Mita Europe SEAT, S.A. Gaerner GmbH
Mkt Mgr
AGS Textil
1995 1996 1997 2000 2002 2003 2004 2008 2009 2010 2011 2012
Vocational Training/ National Graduated Marketing Specialized Online
Apprenticeship Business Manager Consultant Marketing
Industrial BA Licensed degree Courses
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5. Professional Marketing Experience
Online Media Manager Gaerner GmbH, TAKKT Group
Mar 2011-current Duisburg, Germany
 Responsible for planning, managing and controlling all digital marketing activities and
webshop optimizations the Gaerner group (Germany, Austria, Switzerland, France,
Netherlands, UK, Italy, Spain, Belgium).
 SEM and SMM: development and monitoring of national and international SEA campaigns,
SEO and Social Media activities.
 Newsletter: In charge of planning, creation and controlling for all affiliated countries and
versions, as well as process optimization approaches in this field.
 Web analytics, KPI monitoring and reporting, as well as ongoing market and competitors’
analysis.
 Actively involved in groups’ change management from multi- to cross-channel thinking, and
on- and offline connectivity.
 Coordination and management of digital agencies and internal service providers.
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6. Professional Marketing Experience
Interactive Marketing Executive SEAT S.A., VW Group
Jul 2010-Dec 2010 Martorell, Spain
 In charge of international digital campaign delivery and web content actualization, following
360º consistency with ATL and BTL, and SEO guidelines.
 Responsible for creation, implementation and monitoring of international digital global
master templates for campaign activation and web content update within digital environment.
 Responsible for close internal coordination between CRM, brand, sponsorship, product
management and press, ensuring in-time delivery of consistent master templates to SEAT
global importers network.
 Closely involved in the development of centralization processes within SEAT central marketing
department.
 Coordination and management of digital agencies and other service providers.
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7. Professional Marketing Experience
Marketing Manager AGS Textil Solution
Sep 2009-Dec 2009 Barcelona, Spain
 Responsible for strategic and operational marketing development
 Introduction of internal tools and processes in order to organize, develop and manage all
marketing activities on international level
 Planned, optimized and implemented various online campaigns, CRM and press activities
 Aligned and developed a congruent and credible corporate communication policy
 Development and implementation of concise CI and CD guidelines, brand positioning,
collaterals and localization processes
 Preparation of executive documentation: strategic and operative marketing plans and reports
 Leadership of marketing team, and key contact for agencies and other service providers
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8. Professional Marketing Experience
Project Manager Marketing Assertio SCCL
May 2009-Sep 2009 Barcelona, Spain
 Marketing consulting: competitive market analysis and company´s SWOT Analysis
 Development and implementation of a marketing strategy based on analytical results
 Creation and launch of corporate identity and corporate design manual
 Preparation and launch of CI compliant corporate forms and templates
(Word, Power Point, InDesign, Illustrator und HTML)
 Conception of Success Stories and White Papers, and creation of the company profile
 Website analysis, relaunch planning and copywriting, focusing on persuability, usability and
targeted SEO aspects
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9. Professional Marketing Experience
Specialist Marketing Communications Kyocera Mita Europe B.V.
Jan 2003-Jul 2008 Meerbusch, Germany
 Responsible for the management of marketing attributes within Product Information
Database and European Content Management System
 Support of EMEA-wide launch & localization processes
 Lead the creation and development of e-tools, such as product configurator
 Responsible for the creation and distribution of CI-compliant continous media
 Event organisation and liaison for international clients at international CeBIT trade fair.
 Contact for EMEA-wide trademark application and registration issues
 Responsible for controlling and planning the EMEA marketing budget annually
 Kyocera European Focus Group division advocate responsible for facilitating and enhancing
internal communications
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10. Professional Marketing Experience
Trainee Executive Research Ray & Berndtson Ltda
Sep2002-Oct 2002 São Paulo, Brazil
 Involved in comprehensive executive research process
 Research analysis and market data compilation for company consultancy
 Recruitment: search and contact to appropriate candidates
 Accomplishment of interviews and preparation of follow-up reports
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11. Professional Marketing Experience
Marketing Assistant The Wall Street Journal Europe
Oct 2000-Jul 2002 Düsseldorf, Germany
 Responsible for the development and implementation of promotion and sample activities in
the German market
 Market research: retail market evaluation, form creation and development
 Creation and implementation of marketing activities and media schedules including
measurement (response, ROI)
 Responsible for invoice verification and budget control
 Development and coordination of below and above-the-line promotion & sampling activities
 Direct Marketing: creation of direct response advertising materials, including analysis of direct
response campaigns
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12. Professional Marketing Experience
Administrative Coordinator Johnson Controls GmbH
Jun 2000-Oct 2000 Burscheid, Germany
 Project member for Training and Performance Impovement process and workflow
optimisation within the company
 Preparation, launch and maintenance of databases, pivot tables, forms & templates for
process control and optimization
 Systematization of Data Tracking
 Launch and delivery of training certificates
 Evaluation of training forms and presentation of the results
 General administrative support
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13. Professional Marketing Experience
Trainee Product Management Henkel KGaA
Oct 1997-Sep 1998 Düssledorf, Germany
 Responsible for the project planning, monitoring and fulfilment of a larger product range
relaunch
 Market research, launch of the according marketing/project plan
 Product and packaging conception, and development and implementation of the
communication program
 Market research and compilation of Nielsen Data
 Involved in the integration of newly acquired brands
 Organization and control of event marketing, promotional and sampling activities at POS
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14. Professional Marketing Experience
Marketing Assistant Henkel S.A.
Feb 1995-Aug 1997 São Paulo, Brazil
 Organization and control of event marketing, promotional and sampling activities
 Involved in brand integration of new acquired product range
 Responsible for monitoring all merchandising activities for the Brazilian market, including
coaching the merchandising team
 Compilation of sales information and creation of monthly reports
 Price and market data analysis, presentation of the results to the management
 As Trainee Industrial Business Administration: apprenticeship through all relevant company
departments including internship abroad (Henkel HASA in Buenos Aires, Argentina )
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15. Specialized Marketing Education
Online Marketing Certificates Seeway Formación
Apr 2009-Feb 2010 Barcelona, Germany
Specialized trainings in:
 Digital Marketing Strategies & Tools for Web 2.0
 Social Media Marketing
 SEO – Search Engine Optimization
 Email Marketing
 Google Adwords
 Google Analytics
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16. Specialized Marketing Education
Licensed Degree as Marketing Consultant SGD Academy
March 2003-Aug 2004 Darmstad, Germany
Key aspects:
 Marketing: Market-oriented thinking and dealing, market research, marketing management,
product and customer service, communication, distribution, pricing, trade marketing,
strategic marketing, marketing controlling
 Management: time and self-management, presentation and visual rhetoric, decision
heuristics and techniques, and stress management
Final Examinations:
 Case studies about
Market-oriented thinking and dealing, market research, marketing management, marketing-
mix, trade marketing, management methods, work methods and decision guidances
Result final examinations:
 A+
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17. Academic Education
State Certified Business Manager DAA BA Academy
Oct 1997-Mar 2000 Düsseldorf, Germany
Emphasis / Specialization:
 Distributive Trades and Marketing
Project / Final thesis:
 Motivation as a profit factor? A critical examination of incentive systems
Result final examinations:
 A+
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18. Vocational Training / Apprenticeship
Industrial Business Administrator IFPA Academy & Henkel S.A.
Jan 1995-Feb 1997 São Paulo, Brazil
Key aspects:
 Professional apprenticeship through German-Brazilian Chamber of Industry and Commerce
 Trainee program at Henkel S.A. - training through all company departments
 Internship abroad: Henkel HASA in Buenos Aires, Argentina
Result final examinations:
 A+
 Rewarded with a scholarship from DIHK for a study program in Germany.
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19. Language Skills & Intercultural Experience
Languages
 German: Native
 Portuguese: Native
 English: Fluent (Business Level)
 Spanish: Fluent (Business Level)
Intercultural Experience
 Grew up with Brazilian & German cultures
 Worked in Brazil, Germany and Spain
 Worked for American, Japanese, German and Spanish companies
 Gained experience with EMEA markets and cultures
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20. Data Processing & Computer Skills
Operating systems
 Windows Vista, XP, NT and former versions
 Mac OS X , Unix
Software applications
 Excellent user knowledge's of several SW applications
 Microsoft Office package (Word, Excel, PowerPoint)
 Email applications (Outlook, Lotus Notes, Entourage, Mail)
 MS-Access, Specialised Training @ Brasoftware Centro de Treinamento (June 1997)
 Microsoft CRM 3.0, Specialised Training @ Plan IT GmbH (Sep 2006)
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21. Data Processing & Computer Skills
Image & Video Editing
 Very good user knowledge's of image editing software
 Adobe Creative Suite (Photoshop, InDesign , Illustrator)
 Magix Video Deluxe, iMovie – Apple app
Web publishing , Social Media & Tracking
 Very good user knowledge's in web publishing and social media applications
 HTML, Specialised Training @ Volkshochschule Düsseldorf (Oct 2005)
 Microsoft Expression, MS Front Page, Adobe Dreamweaver
 Content Management Systems and FTP-Server
 Facebook, Linkedin, Xing, Twitter, YouTube, Technorati, Digg, Delicious, StumbleUpon,…
 Online mkt tools: Email-Mkt (e.g.ELAINE), Webtracking (Omniture SiteCatalyst, Google
Analytics), SEA (metalyser, Goggle Adwords), SEO (open source, Sistrix)
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22. Objectives & Goals
Objectives
 Develop my marketing career within an international
environment
 Grow personally and professionally
 Balance private and professional life, and offer
best education to my children
Goals
 Meet new challenges within international oriented
corporation
 Find an employer that values commitment, supports
team-orientation, and offers further development
 Apply and enhance my marketing &process know-how
 Take over responsibility and develop leadership skills
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23. Personal Profile
Strengths Descriptive Words
 Strong organizational ability  Assertive
 Determination  Strong-willed
 Proactivity  Mobile
 Willingness to learn  Alert
 Strong communication ability  Inquisitive
 Team spirit  Positive
 Problem solving  Influential
 Pragmatism  Restless
 Confident
 Enthusiastic
 Asks “why” and “when”
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24. Further Information - Q & A
Visit my website http://home.arcor.de/nienstedt
Send me an email tania.laux@gmx.net
Contact me via Social Networks
Follow me on Twitter @TLN1975
Many Thanks
For Your Consideration
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