2. Reconnect 2: 13 Sept 2011
Digital: You, Your Business, Our Planet
The theme for our second Reconnect event of the year is
about Leading In a Digital Age. Whether it's our own Richard Sambrook
personal leadership "brand", the challenges posed to our Global Vice Chairman, Edelman
business models and relationships with our customers and
colleagues or how human rights movements are shaped Jacob Bøtter
and connected, the internet and social media platforms are Founder, Wemind
changing everything.
Tim McCoy
• Should you be using Twitter and Facebook? Director of Communications, Starbucks UK
• How can the accelerating development of online tools
improve your business performance? Dan Cobley
Marketing Director, Google
• How can social media crowd source improve
philanthropy and mass social action? Anne Marie Huby
Co-Founder, JustGiving
A world class line up of speakers will address these questions
- and no doubt more! Patrick Meier
Director of Crisis Mapping & Partnerships, Ushahidi
We hope you can join us.
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3. Reconnect 2: Digital: You, Your Business, Our Planet
Logistics 13 Sept 2011
When & Where Venue: MC Motors, 28 Millers Avenue, E8 2DS
Tuesday 13th September 2011 This venue is not at the end of a tube line (although
its much easier to get to than Sheepdrove!) so
Starts 08:30 Finishes after drinks at 20:00 please plan your journey carefully!
Map link: http://bit.ly/qqveLj
Somewhere to stay? Your options are:
If you need overnight accommodation Wavelength 1. By train to Dalston Kingsland station via the
have secured a preferred rate of £159 (excl VAT) for Overland, then it’s an 8 min walk. The Overland
B&B at No 10 Manchester Street hotel. runs from Richmond in the West to Stratford in the
http://www.tenmanchesterstreethotel.com/ East, stopping at Highbury & Islington Tube stop,
Click on corporate rates & enter code “wavelength” for example.
2. Or it’s a 5-10min cab ride from Highbury &
Islington Tube.
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4. Reconnect 2
Digital: You, Business, the Planet 13 Sept 2011
DIGITAL: YOU
We will examine the digital revolution and how it impacts
relationships, the nature of work, and what it means to you and your
personal leadership.
We will hear from Richard Sambrook, Global Vice Chairman and
Chief Content Officer for Edelman where he takes a strategic lead
on developing media content for clients and heads the crisis and
issues practice.
Previously he was a 30 year veteran of BBC News, most recently as
Director of Global News, responsible for radio, TV, and digital services
for 230 million people each week. He was a producer and editor on
many of the BBC's major news programmes and directed coverage
of many big news events.
He is a regular speaker at the World Economic Forum and elsewhere
on digital media and served on the Advisory Group for the United
Nations’ Internet Governance Forum.
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5. Reconnect 2
Digital: You, Business, the Planet 13 Sept 2011
DIGITAL: YOUR BUSINESS
We will explore how and why businesses are reengineering
themselves in a digital age.
Jacob Bøtter founded Wemind in Denmark in 2005. He has no formal
education but is nonetheless a very experienced entrepreneur.
Jacob has been blogging since 2003 and was one of the first Danes
to podcast and tweet. Jacob has previously worked as a graphic
designer and run his own design agency with over 250 associate
designers in more than 50 countries.
At Wemind, Jacob works with concept development and he has the
final responsibility for the companyʼs products and services.
Tim McCoy Director of Communications Starbucks UK & Ireland
Tim joined Starbucks in 2009 as the company focused intently on the
reputation of its business, seeking to build new levels of trust with
customers and stakeholders. He came across from the PR agency
Blue Rubicon where he had advised global brands, ranging from
energy multinationals to retailers and Government departments.
Before entering the world of Public Relations, Tim was a programme
editor at BBC News and worked at home and abroad on TV and
radio news. He begun his journalism career in local newspapers.
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6. Reconnect 2
Digital: You, Business, the Planet 13 Sept 2011
DIGITAL: YOUR BUSINESS & OUR PLANET
Dan Cobley is a Marketing Director at Google, where he connects
customers and businesses, helping both navigate digital space to
find what they need. In 2006, Dan Cobley was appointed director of
marketing at Google for central and northern Europe. He shows
customers the best way to use Google products to find the
information and services they’re searching for, while working with
businesses to demonstrate how a search engine can help them find
interested customers.
We will consider how digital is reinventing our ability to tackle some
of the planet’s biggest problems.
Dan will also talk to us about how Google.org uses Google’s
strengths in information and technology to build products and
advocate for policies that address global challenges.
We focus our efforts on activities that are uniquely suited to Google’s
engineering teams, global infrastructure and user-driven approach,
taking advantage of our ability to innovate and scale. Our products
and projects include Google Flu Trends, Google Powermeter, RE<C,
Google Earth Engine and Google Crisis Response.
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7. Reconnect 2
Digital: You, Business, the Planet 13 Sept 2011
DIGITAL: OUR PLANET
Anne Marie Huby Co-Founder of JustGiving trained in journalism but
after university, she turned her sights towards humanitarian aid and
became employee No2 at the newly formed international
secretariat of Medecins Sans Frontieres (MSF) in Brussels. Within a
month, she was sent to Zagreb to support MSF’s attempt to evacuate
the hospital in Vukovar, the Croatian town besieged by Serbian
troops.
Though the operation went wrong – the MSF convoy came under fire
and several MSF colleagues were wounded – it proved to MSF the
value of press relations in high-profile emergencies. Anne-Marie was
given free rein from then on, opening a press and campaigning
office in Nairobi in 92 and relocating MSF’s international press office
from Brussels to London in 93.
She became MSF’s UK Executive Director within a year, raising the
organisation’s public profile and turning it into a major contributor of
both funds and medical talent to the MSF movement. In 1999, MSF
was awarded the Nobel Peace prize.
This is when she met Zarine Kharas, who came to MSF to present her
fledgling idea for JustGiving. Immediately bowled over by the power
of the idea, Anne-Marie decided to leave MSF and partner with
Zarine to develop the company. 7
8. Reconnect 2
Digital: You, Business, the Planet 13 Sept 2011
DIGITAL: OUR PLANET
Patrick Meier, Director of Crisis Mapping & Partnerships at Ushahidi is
an international networker and connector. He is the co-founder of
the International Network of Crisis Mappers and previously co-
directed Harvard University’s (HHI) Program on Crisis Mapping and
Early Warning. He has consulted for many international organizations
including the UN, OSCE and OECD on numerous crisis mapping and
conflict early warning projects in Africa, Asia and Europe. Patrick is a
recognized expert and thought leader on the intersection between
new technologies, early warning, civil resistance, human rights and
humanitarian response. He has written extensively on these topics
and has presented his work at numerous high-profile conferences
worldwide.
Patrick is also completing his PhD at The Fletcher School of Law and
Diplomacy at Tufts University and is currently a Visiting Fellow at
Stanford University’s Program on Liberation Technologies. He is on the
Board of Digital Democracy, the Meta-Activism Project and the
Konpa Group. Patrick has an MA in International Affairs from
Columbia University and is an alum of the Sante Fe Institute’s (SFI)
Complex Systems Program. He blogs at iRevolution.net and can be
reached at patrick(at)ushahidi.com and @patrickmeier.
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