marketing, product development, Gist, gist.com, social media, entrepreneurship, UW, University of Washington, Technology MBA

1. T.A. McCann – create something great

2. Soft Labour HelpShare Microsoft Polaris MOD Systems Jump2go Vulcan Gist Lessons learned…

3. Fail!

4. 4 WIN!

6. VS. Vision, Visualize, Plan, Operate

7. Connectedness

8. Listen to the conversation

9. 9 Too much information Too many connections Too little time

10. 3/9/10 10

11. How Gist Works…

12. Dashboard – what I need to know about my network

13. Profiles – everything I need in one place

14. confidential Inside Outlook – integrated with my workflow 3/9/10 14

15. confidential Inside Salesforce – giving me the reason to call… 3/9/10 15

16. iPhone – smart, relevant information, on the go

17. Inside Lotus Notes…

18. More Google - (Android – March, Gmail - May) 3/9/10 confidential 18

19. A valuable target customer Business professional Places high value of relationships (>8/10) Has significant % of relationships outside company Uses technology to gain information advantage Trained to pay monthly service fees Blackberry/iPhone Salesforce.com LinkedIn Pro Zoom Info/Hoovers Roles include (execs, sales, recruiter, biz dev, VC, PR, journalists, lawyers…) Influencer of others on small teams Often fits in GTD category as well Technical, early but not bleeding edge adopter 3/9/10 19 confidential

20. Kevin Spidel "I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship." Managing Director Patriot Strategies http://patriotstrategies.com Washington, DC, USA 5300 contacts, 1279 companies Gist user since 11/03/09 – has invited 34 users

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22. Coverage “..we expect sales personnel to flock to Gist, since the output provides a much richer portrait of contacts and companies than could be gleaned otherwise…supplying users with a ready excuse to stay in touch with customers and prospects.”” - Gartner Group, Cool Vendors in the High Performance Workplace, 2009, Matt Cain “Gist, which we’ve already dubbed the power networker’s fantasy service for syncing social media data with email connections, has just launched their free iPhone app to tackle that challenge head on.” - Mashable, Gist Launches iPhone App for Power Networking On the Go “Gist already has a strong following among sales types because its algorithms can surface important contacts and flag folks they should be in touch with.” - ZDNet Between the Lines, The business-to-business of Gist, Larry Dignan “Gist works with Outlook and other email programs to keep users updated on news about contacts through social-network sites.” - Wall Street Journal, Updating Office on the Cheap, Nick Wingfield

23. Marketing Find your connected, core user – engage early, often and deeply Listen to the influencers (reference, repost, re-use, retweet) Create your own compelling story (personal, product, plan) Surf the buzzword waves (e.g. “social CRM”) Be the brand Read Seth Godin Clay Shirky Chris Brogan 23

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25. A very large market opportunity Companies leading the (r)evolution Google = inbox + “news” (news and ads) Facebook = social network + inbox Twitter = “inbox” + social network Personal Communications Web content (news + UGC) Social networks A very big market LinkedIn ~24M subscribers, projected revenue of $75-100M, $1B valuation Salesforce ~1.2M subscribers, $600M in revenue and $3B market cap RIM/Blackberry ~14M subscribers, $6B in revenue and $35B market cap Exchange/Outlook ~300M subscribers, $4-6B in revenue 3/9/10 25 confidential

26. Set biggoals Get connected Listen and learn Fail fast and iterate Persist Go make something great.