consumer behaviour, CB

1. Prepared by
RAVNEET KAUR

2.  Consumer behaviour is the complex and
dynamic processes
 Helps of deciding
 what product to buy,
 when to buy, how to buy,
 from where to buy,
 how to secure,
 how to use, or
 how to dispose
 To satisfy individuals, groups, or organisations'
needs.

3. THERE ARE MAINLY TWO FACTORS –
INTERNAL FACTORS AND
EXTERNAL FACTORS

5.  Personal factors
 Psychological factors

6.  Age
 Income
 Occupation
 Life Style
 Personality

7.  Motivation
 Perception
 Learning
 Beliefs & Attitude

8.  Cultural Factors
 Social Factors

9.  Culture
 Sub Culture
 Social Class

10.  Family
 Reference Group
 Role & Status

11. Consumer behaviour is simple a large subset of larger
field of human behaviour and an extended field of
marketing attracting researchers and marketers from
past few decades. Study of consumer behaviour is very
important to the marketers because it enables them to
understand and predict buying behaviour of
consumers in the marketplace and it helps in deriving
marketing strategies