Salman Khan is a popular Bollywood star who is known for his masculinity and fitness. He has over 25 years of experience in the industry. Khan is highly sought after for endorsements and currently endorses over a dozen brands. These include Hero Honda, Double Bull shirts, Thums Up, and Suzuki. Khan charges between 4-6 crore per year for endorsements. He recently became the brand ambassador for the travel website Yatra.com to help the company expand its reach, especially in smaller towns, as Khan appeals to mass markets across regions.

1. BRAND ENDORSMENTS
BY Salman Khan

2. Salman Khan
•
Background: Bollywood star, in industry
for almost 25 years
•
Personality (known for): Masculinity,
Fitness, Chulbul Pandey (depicted same in
Suzuki Hayate ad)
•
Popularity: Ranks 3rd in the Screen
Annual Survey 2013 (Bollywood brands)
•
Brand Endorsements: Hero Honda,
Double Bull shirts, Thums Up, History
Channel, Suzuki, Red Tap Shoes, Relaxo
Hawaii, Sangini, Wheel, Mountain Dew
and Chlormint, Dixcy Scott , Blackberry,
Rotomac Pen, Splash, Revital.
•
Charges: Between 4-6 crore per year

3. •
Target Group: Tier II, Tier III, Newer Mass
Markets, as Yatra.com is expanding
•
Strategic Decision: Salman Khan owns
little less than 5% of Yatra.com shares
•
Message: Salman Khan as cool, in –control
and a force full Yatra.com man.
His Sole motive is to get the best prices for
his customer .
•
Budget: Marketing budget of Rs. 30 crore
was spent by yatra.com
•
Creative Ad Agency: McCann Worldgroup
Dhruv Shringi, CEO Yatra.com, “Salman will play
the role of Mr. Yatra and fits in perfectly as
he is the only celebrity who cuts across
masses and classes. This will help us
further our brand reach to small towns.”
https://www.youtube.com/watch?v=75PU4RwdXJU

4. •
Target Group: Across age group and socio
economic strata
•
Similarity in both: Masculinity, adventure,
thrill, excitement
•
Message: “Toofan sab andar hota hai”
'Aaj kuch toofani karte hain' proposition
along with Salman Khan, similar to any
sort of a stunt from a movie
•
Creative Ad Agency: Leo Burnett India
•
Medium: Mass media, Social Media, OOH,
radio, and on ground initiatives
Anupam Ahluwalia, VP Marketing, Coca Cola:
Thums Up is aiming to make a cultural shift of
acceptance that the hero is not divine
anymore, but that it is there in all of us, it’s
just a matter of finding it, hence the clarion
call 'Aaj Kuch Toofani Karte Hain'."
https://www.youtube.com/watch?v=Iiddj7Zg-84

5. •
Target Group: Urban & Rural India, Across
India
•
Strategic Advertising: Emotional appeal,
Great Indian Ride, Salman khan, Suzuki’s 2
wheeler portfolio with Cricket: All 3 unites
the nation, Launched on 15th Aug 2013
•
Message: Hamare har rang mein shamil
hain - Apna Suzuki, apna way of life’, Cool
life, Masti ki horn bajake: Depicting how
suzuki two wheelers touch the lives of
people
• Creative Ad Agency: RK Swamy BBDO
Ankur Suman, Director, RK Swamy: “The
campaign is ideated keeping in mind the
promotion of the overall brand Suzuki and
the theme Apna way of life.“
https://www.youtube.com/watch?v=XVPJ_lSl5dI

6. MOST
BY
MORE
BRANDS