2012 Social Media Stats and figures: This is a simple presentation from a Tradeshow we exhibited at that was looping. See our other presentations for more robust information on this topic! Look through our awesome stuff here on SlideShare to learn social media marketing the RIGHT way! BONUS: AT the end of these slides is a fun "behind the scenes" of the Talking Finger crew on a PR photo shoot to enjoy :-)

1. Tweets containing less than 100 characters receive 17%
higher engagement than longer Tweets (Source:
Buddy Media)

2. What does Talking Finger do?
Social Media Strategy

4. 36.7% of U.S. mobile subscribers have accessed
social networks or blogs with their devices (Source:
comScore)

5. SlideShare.net/talkingfinger

7. What does Talking Finger do?
Content Creation

8. People are most likely to engage with branded content on
social media that contains pictures
(44%), status updates (40%) and videos (37%) (Source:
Performics)

10. SlideShare.net/talkingfinger

11. What does Talking Finger do?
All things Facebook:
Custom Pages, Landing/Welcome Pages, iFrame App pages,
Contest forms, Custom apps, etc.

12. 57% of Pinterest users interact with food-related content,
the #1 category of content (Source:
Citigroup Global Markets)

14. What does Talking Finger do?
Graphic Design for Branding Continuity.
Backgrounds that share your look and message on Twitter, YouTube etc.

15. Blogger is the leading blog site in the U.S., with 46MM
unique monthly users (Source: Nielsen)

17. What does Talking Finger do?
Pinterest!

18. SlideShare.net/talkingfinger

19. 23% of total Internet usage time is devoted to social
networks or blogs (Source:Dream Systems Media)

20. Facebook Demos
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Yelp

21. What does Talking Finger do?
Linked in.
Profile creation, Education and use of Linked in.

22. Pinterest pins which include prices receive 36% more
likes than those which do not (Source: Shopify)

23. Pinterest Demos
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Yelp

24. SlideShare.net/talkingfinger

25. What does Talking Finger do?
Classroom training on all things
social media.

26. LinkedIn generates more leads for b2b companies than
Facebook, Twitter or blogs. Yet only 47% of b2b
marketers say they are actively using LinkedIn vs. 90%
on Facebook. (Social Media B2B)

27. Foursquare Demos
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Yelp

28. What does Talking Finger do?
Speaking
Engagements

29. 95% of Facebook wall posts are not answered by brands.
(Mindjumpers)

30. Linked In Demos
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Yelp

31. What does Talking Finger do?

32. There are now roughly 100 million active Twitter users
(those who log in at least once per day). (Mindjumpers)

33. Yelp Demos
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Yelp

34. What does Talking Finger do?
YouTube video
creation and
editing

35. Posts from Facebook pages with 10,000 fans reach 30 percent to
40 percent of their fans, posts from pages with 100,000 fans reach
20 percent to 30 percent of their fans and posts from pages with
1,000,000 or more fans reach 10 percent of their fans

36. YouTube Demos
http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-
report/#Yelp

37. SlideShare.net/talkingfinger

38. Contact us at:
Generalmail@talkingfinger.com
Facebook.com/talkingfinger
Twitter.com/talkingfinger
Pinterest.com/talkingfinger
SlideShare.net/talkingfinger
203-491-0306
talkingfinger.com