Session 25 MG 220 Marketing Management MBA 10

1. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
Part 5:
Shaping the Marketing Offerings
> Setting the Price
> Adapting the Price
> Initiating and Responding to Price Changes
Class Presentation | Session 25 | 8 Nov 2010

2. Access it online: www.slideshare.net/talhasalam
Covering Previous Session’s material
MG 220 Marketing Management 2

3. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
Part 6:
Delivering Value
> Marketing Channels and Value Networks
> The Role of Marketing Channels: SKIM
> Channel-Design decisions
> Channel-Management decisions: SKIM
> Channel integration and systems: SKIM
> E-Commerce Marketing Practices: SKIM
Class Presentation | Session 26 | 11 Nov 2010