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3 common social media marketing
mistakes to avoid
Mike Takahashi
Associate Director, Digital Marketing
UCLA Marketing & Special Events
http://takadesigns.com/blog
Follow me on Twitter: @takadesigns
Mistake 1: Placing social media icons
without links to profile pages
How is someone supposed to find any of
your profile pages?
Would you ever do this?
Don’t assume everyone in your audience
is digitally literate
What do these icons mean?
Twitter fragmentation
So what’s the right approach?
Mistake 2: Using hashtags on Twitter for
#everything
Mistake 3: Automatically linking your
Facebook updates to Twitter or vice versa
3 Common Social Media Marketing Mistakes to Avoid

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