Marketing Audit on Tata Nano

Tajan Joseph
Tajan JosephMarketing Student um SP Jain Center of Management
Marketing Audit,[object Object],            Presented by,[object Object],Ankit, Pooja, Tajan, Neha, Shreya, Ei Mon,[object Object],Ishita and Shadul,[object Object]
TATA NANO,[object Object],9th Auto Expo, in January 2008 ,[object Object],Commercial launch in March of 2009 ,[object Object],Price around USD 2000 , became World Cheapest Car,[object Object],Expecting to penetrate into the global auto mobile market,[object Object]
Helpful,[object Object],Harmful,[object Object],Internal Origin,[object Object],External Origin,[object Object]
Vision - “To evolve into a world class Indian brand”  , “To be the best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics“,[object Object]
A Move Towards US,[object Object],[object Object]
 Market is forecasted to accelerate with a CAGR of 1.1% for the period 2008-2013
 Annual growth rate of 0.4% for the period of 2004-2008
 Value of $222.7 billion by the end of 2013,[object Object]
Environmental Analysis,[object Object]
Environmental Analysis,[object Object]
T1,[object Object],+3,[object Object],+2,[object Object],+1,[object Object],0,[object Object],-1,[object Object],-2,[object Object],-3,[object Object],P2,[object Object],Eco1,[object Object],100%,[object Object],E2,[object Object],S1,[object Object],Eco2,[object Object],T2,[object Object],66 2/3%,[object Object],P1,[object Object],E1,[object Object],S2,[object Object],33 1/3%,[object Object],0,[object Object],Excellent,[object Object],Indifferent,[object Object],Disastrous,[object Object],Environmental SCAN,[object Object]
Scenario a - utopia,[object Object]
Scenario a - utopia,[object Object]
Scenario a – utopia (financials),[object Object]
Dashboard ( utopia ),[object Object],H,[object Object],M,[object Object],Brand Awareness,[object Object],L,[object Object],Click Trough Rate,[object Object]
Scenario B - Neutral,[object Object]
Scenario B - Neutral,[object Object]
Scenario B – Neutral (financials),[object Object]
Dashboard ( Neutral ),[object Object],H,[object Object],M,[object Object],Brand Awareness,[object Object],L,[object Object],Click Trough Rate,[object Object]
Scenario C - Catastrophe,[object Object]
Scenario C - Catastrophe,[object Object]
Scenario C – Catastrophe (financials),[object Object]
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Marketing Audit on Tata Nano

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