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1. Four in five Apple Watch owners use Apple Pay
More than half (51%) describe using the service on their Apple Watch as “magical” and 42%
describe it as “convenient”.
The Apple Watch Insider’s Report, based on the responses of more than 1,000 Apple Watch
owners in the US and UK, found:
78% are using Apple Pay on their Apple Watch on a weekly basis, 61% are using it
occasionally, 14% are using it daily and 4% are using it multiple times a day;
86% are now actively looking for Apple Pay branding materials when checking out and,
when Apple Pay is available, 81% are continuing to use it to complete their payment;
11% of users have configured more than four cards in their Apple Pay setup on their
Apple
Watch and 69% have set up one or two cards.
How respondents use Apple Pay
Everyday shopping (81%);
Everyday services such as paying for a Starbucks (60%);
Bigger purchases (35%);
In-app purchases (29%)

2. Other purchases (11%).
Recommendations
96% agree with the statement that they would like to use Apple Pay on their Apple Watch
in
more retail locations;
95% agree that it’s easy to use;
93% agree that it’s fast;
91% agree that it’s secure;
88% agree that is protects their privacy.
Key concerns
Bank or card issuer doesn’t support Apple Pay (29%);
Uncertainty about the stores that accept it (19%);
User didn’t take the time to set it up (17%);
Payment needs are being met without it (15%);
5% have concerns over its security;
5% are unsure about the benefits of the service.
“Our data suggests that Apple Pay on the Watch could eventually reach an adoption rate as high
as 95%,” says Wristly founder Bernard Desarnauts.
“Sixty-two per cent of our panelists report a preference for doing business with merchants due at
least in part to that store’s decision to support Apple Pay.
“Early in June, we reported that 65% of the members of our panel who had set up Apple Pay
were using it on a weekly basis. Fast forward to August and, two months later, a total of 78% of
our panel members who have set up Apple Pay are reporting using it at least once in the last
week and 14% claiming a daily (or more) usage rate.

3. “That’s more than a 15% increase and illustrates an incredibly fast pace of usage and adoption.”
Source: http://www.nfcworld.com/2015/08/24/337190/four-in-five-apple-watch-owners-use-
apple-pay/