A site to order NFC (Near Field Communication) Business cards in India by Tagtual Technologies.

1. 82% of UK marketers unaware of NFC OOH advertising
Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use
of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing
‘innovation’ as one of their top buying considerations when under pressure to find new ways to
reach mass audiences.
The ‘Look Again’ report, based on the responses of 200 marketing professionals, also found a
low level of awareness of the application in OOH advertising of technologies including
contactless payments (27%), motion detection technology (27%) and facial recognition (13%).
Touchscreen technology saw the highest awareness (42%), followed by environmentally friendly
technology (40%) and video projection technology (40%). Some 6% of those surveyed were
unaware of any of the technologies.
“We are at the point where many marketing professionals’ perceptions are at odds with the new
levels of digital sophistication across the OOH medium,” says Clear Channel UK CMO Sarah
Speake.
“In the UK, millions of pounds worth of investment in digital over the last few years has created
a medium that is capable of delivering broadcast reach, measurability and brand fame at a
national and regional level.”
Clear Channel first showed its interest in NFC for OOH advertising in 2011 and after trials in
many international markets went on to launch its Connect interactive advertising platform in the
US and Canada in July 2014 as a way for brands to add NFC, QR code and SMS-based mobile
interactivity to their ads. The system is now deployed in 23 countries around the world.
Source:http://www.nfcworld.com/2015/03/30/334759/82-of-uk-marketers-unaware-of-nfc-ooh-
advertising/